LinkStore – Website Evaluation

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Overall the website feels very welcoming, you can see that it is very design oriented as it is very simple with numerous pop-up menus.

You can see right away that it’s a clothing website and that the objective is to sell.

The tone of the website is very informal and you can see it is made for international customers as the only language available is in English despite of it being a Portuguese brand.

It is a very minimalistic website so there is a lot of black spaces so it can be more clear to read.

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The aesthetics of the website is very consistent, the same colour pallet is used throughout the website.

Regarding the several buttons, they have a button all the time in the top right side of the screen in case the customers has any questions. This button is also a way for the customers to leave their information.

As it is a small company all questions are easily answered and in a fast way.

The website is lacking on Call to Action activity though, there are rarely any buttons that make the customer act on something.

The basic contact information  does NOT appear on the front/main page, it is on a separate page named “Contacts”. There is also a separate page for the company’s history and background, which is a positive thing as it keeps the relationship between customer and company more intimate.

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There are no accessibility facilitators throughout the website- there are no bookmark options, no easy way to return to the main page, and you can’t go to another page without having to go to the popup menu.

The good thing about this pop up menu is that you don’t have to click to see it, you can just hover over it. This is good because then you won’t have to click as often and it will be more easy for the customer to move around the webpage.

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One horrible thing about the website is that there is NO search option, which makes it harder for the user to find what they want.

They also don’t have a landing page with “filler” information so that it helps google introduce the website to the users.

Another good thing about the website is that firstly you arrive on a page with a BIG image on it, and it is an image of the store, is is aesthetically pleasant. If you hover over the name of the store you will find the pop up menu.

One of the big downsides of the web is that almost half the products from the actual store aren’t on the website.

There are no apparent buttons to share the website to other people, but if you scroll all the way down you can see 2 hyperlink  buttons that direct you to their Facebook and their Instagram.  There are also information on the bottom on Shipping information and those kind of things.

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Website review – Just Eat

How friendly is the site?

The website does somehow feel friendly and welcoming. The first image that is shown portrays what is the main mission and point of the service, which is food. Call to action and benefits of visiting the site are immediately made known to the visitor at the middle of the first page he/she opens. Help section indeed is helpful offering answers and solutions to the most common issues that customers have experienced.

 

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Does it communicate everything it needs to?

The site clearly communicates the purpose that is serves, all the factors contribute to that, including the website name, images and calls to action.

How beneficial is the interactivity?

The site offers an option to the customers to leave a review. This is very valuable for the customers as it can help them when deciding which option to choose. It also gives an opportunity to the company to improve their service based on the negative feedback which helps them when identifying what needs changing or improving.

 

Navigation?

The structure of the site is logical and simple. The navigation of the site is also very clear and easy as it is leading the visitor throughout the each step they need to make in order to complete an order. Furthermore the site offers a search option as well to make it even more simple to visitor that already know what they want and want to speed up their purchasing process.

Design quality?

The design of the website is fairly minimalistic as it serves to portray the message of a simple and quick service and purchasing process. In the middle of the site there is a call to action, which when completed, takes the visitor to another page where is the second step.

Copy quality?

All the content on the website is clear and relevant, there is no unnecessary information to aggravate the visitor.

 

Conclusion?

To conclude the website is very well constructed. The text, use of images and colors, the navigation of the site…overall every aspect of the website is constructed in such way to make the purchasing process as easy and simple as possible. It encourages the visitor to use their service as it is extremely simple and convenient. The website is also adapted to each of the countries it operates in so depending on the market preferences there might be some changes from country to country. Nevertheless, in every country the website and the company have the same message and values.

 

Ana Galfi