Website review of “LaTostadora”

How friendly is the site?

LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.


How’s the navigation?

The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).

The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.

If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.

What about the desing?

The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.

The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.

One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.

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Website Review – Kaoa

As you know, my brand is Kaoa and she was born in Portugal. Among the products that the brand sells, we can find dresses, jumpsuits, bodys, tops, pants, coats, skirts, etc. Importantly, it’s an exclusively female brand.

On the other hand, with a personalized design, her website reflects the feminine, elegant and exclusive style of clothing. Furthermore, it transmits the formal and emotional tone of the brand that her consumers also have. For this reason,  the audience engage with the brand’s personality because Kaoa has a specific target and isn’t aimed to any type of public.

Positive points:

Firstly, as for the structure of the website, at first sight it’s a welcoming site because transmits her values based on formality and elegance through a white tonality combined with professional photographies and with high photographic quality and fashion models. It’s full of blanks spaces and there isn’t saturation of information. For this reason, it’s easy to read the page, to interact in it and represents very well the personality of the brand.

It’s a typical website inside the fashion world, especially because the clothes are modern. In the right top you can access to your personal account and you can see a basket in which there are accumulate the items that you want to buy. On the other hand, in the left top of the page we can see that the web is available in two languages: Portuguese and English, and can be purchased in 3 types of currency: Dollar, Euro and Reais.

Looking down, also it’s important to emphasize that the font and the photographies transmit peace and they are in harmony. Moreover, about the font, it’s used throughout the page and the capital letter is used to highlight the titles and to draw more attention. They combine the black color and the red color to highlight the options and the prices.



Secondly, the main menu is very simple because it’s only made with three options: the home page, the contacts and the collection, which contains the different items or products that the brand sells. The website has a logical structure and an easy and clear navigation but there are some options that don’t offer too many help or information in them. Also, we can see the pictures of clothes in groups of three or one in one.

Furthermore, in the bottom-left corner are different options about delivery, terms and conditions of use, legal notice or other information about the brand. Also, we can find information about our orders, our credit slips or our vouchers. During you stay inside the home page, you can use a small arrow located in the bottom-right corner that takes you up the page quickly.

As we can see, the website has a minimalist and attractive design that facilitates the understanding to the client. This design is made by the ForDesign agency and there are the copyright statement at the bottom of the website. In adittion, there are many photographies that it grab and hold our attention because we can see the different products dressed by the models. Also, Kaoa uses these photographies as visual helps and as buttons in 3D to be able to accede directly to the page of the collection of clothes. The design transmits the main objective of the brand and her essence.


Thirdly, the site uses this way to interact with the consumer for two reasons. The first is that it offers photographs and helps to expand the user’s knowledge about the brand. On the other hand, the most important is that it allows online shopping. This will satisfy the needs of the consumer, since you can see and buy the product that you want thanks to the website. About e-commerce, the purchase process is very simple and the user experience is valued positively. As on most pages, it’s necessary to create an account to make an online order.

On the other hand, in the bottom part, the website offers the possibility to subscribe for the newsletter accompanied by a direct access to different social networks like Instagram or Facebook, but they don’t have Twitter, Pinterest or Blog. In this case and in all the website, a new tab opens from the main web, and navigation isn’t lost. Also, there isn’t Plug-In share or social news feed news box. Finally, as a plus, we found that the page is optimized for mobile phones and iPads.


Negative points:

The first negative point is about the help section and costumer service because it isn’t good and complete. They should have a specific section in which the different ones and more common FAQS were answered. If you have any doubts, you have to contact yourself across a message, therefore, it’s difficult to obtain an immediate answer.

As for the contact information, we only have the messenger service customer. On the other hand, we don’t know the address of the physical store because the opening is very recently and haven’t yet updated the website. But we also don’t know any other brand information such as the contact phone or a brief description of her history. They should fill the section “About us”, since it’s totally empty and because there are people who enter in the website through social networks and don’t know absolutely nothing about it.

Finally, another negative point is the absence of a search option. The products of Kaoa are named with proper names to be better distinguished. Therefore, consumers could make their purchase faster with a search option to find clothing by the name.



Website Review : MixNature

MixNature provides personalised skincare products, based on a unique combination of natural ingredients. All the products are made in a laboratory in Latvia, one of the greenest and purest countries in Europe.   W-E-B-S-I-T-E    R-E-V-I-E-W I. Aesthetic Let’s first talk about the aesthetic point of view. MixNature website’s is totally harmonious and friendly, the colors […]

Website review – Just Eat

How friendly is the site?

The website does somehow feel friendly and welcoming. The first image that is shown portrays what is the main mission and point of the service, which is food. Call to action and benefits of visiting the site are immediately made known to the visitor at the middle of the first page he/she opens. Help section indeed is helpful offering answers and solutions to the most common issues that customers have experienced.















Does it communicate everything it needs to?

The site clearly communicates the purpose that is serves, all the factors contribute to that, including the website name, images and calls to action.

How beneficial is the interactivity?

The site offers an option to the customers to leave a review. This is very valuable for the customers as it can help them when deciding which option to choose. It also gives an opportunity to the company to improve their service based on the negative feedback which helps them when identifying what needs changing or improving.



The structure of the site is logical and simple. The navigation of the site is also very clear and easy as it is leading the visitor throughout the each step they need to make in order to complete an order. Furthermore the site offers a search option as well to make it even more simple to visitor that already know what they want and want to speed up their purchasing process.

Design quality?

The design of the website is fairly minimalistic as it serves to portray the message of a simple and quick service and purchasing process. In the middle of the site there is a call to action, which when completed, takes the visitor to another page where is the second step.

Copy quality?

All the content on the website is clear and relevant, there is no unnecessary information to aggravate the visitor.



To conclude the website is very well constructed. The text, use of images and colors, the navigation of the site…overall every aspect of the website is constructed in such way to make the purchasing process as easy and simple as possible. It encourages the visitor to use their service as it is extremely simple and convenient. The website is also adapted to each of the countries it operates in so depending on the market preferences there might be some changes from country to country. Nevertheless, in every country the website and the company have the same message and values.


Ana Galfi

Càtering Simpatic’s website




The first thing that we find in google when we search “simpatic” is where the business is and what they do. The takeline is a review about what is the principal activity of Càtering Simpatic: sell sandwiches and bread in their coffee shops and serve caterings. 

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First of all, the page work well on all Macs and PCs (and mobiles), is web responsive.The web site fell you welcome, because there are some white blanks where you can relax your look, there aren’t much text and the colors are neutral. On the top, at the right, there is the option to change language; nowadays they only have Spanish or Catalan. They have link directly to his social networks; Instagram and Facebook, where the user can find additional information about what the company do, and content of interest for the target.

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In the home of the page there remains very clear the aim of the web, which is to do an online order. The most differential attribute that the service offers. This one notices in one of the taps (products) and in the home on a square.

The web site have different taps:

  • Home: there is the principal information about the business: what they do, where it is and what you can do in the site (phone, see products and do a online order). There are different images about: events that the company had done, products, and pictures of the coffee shops…
  • Qui som (who we are). There is explained the history of the company and the location of the coffee shops. Also there are some of the companies that are regular customers, what make the service more credible.


  • Productes (Products): there you can do the online order and see all the products, with pictures of each one of them, and information of what each contain.

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  • Preguntes frequents (frequent questions). It could be the help section.
  • Contacte (Contact): what you have to do to contact with the company, and the localization of the locals.

The headline is always the same:  the different sections, the logo (in the top left), the change of language and the links to social networks. When the client visits the different sections, he can know perfectly where he is, because the taps changes colors depending on what you are visiting, it’s what make the page arranged and friendly to use.


The language that the company use is informal, suitable for all the publics, with a dark background and white letters, which does more easily the reading and the comprehension. The message is simple, concise and focused to the customer.


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The interactivity of the client with the company is important in the trade of services. In the web site there is a square of “call us”, where the client receives a more personalized attention to do his order. In the section contact there is all the information to contact to the company: e-mail, telephone and location of the coffee shops (also in the footer of all the pages) with a site map, and a contact form to do additional questions.

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The web site is:




How friendly is the site?

As we can see when entering the webpage, it is very clear. Every category is well separated, and there is a help section in the inferior part of the homepage. In reality this section is of great help as it includes a ring size guide, frequent questions consumers ask or even how to take care of your jewellery. The webpage does not allow enlarging the letter size, but it is available in two languages: English and Spanish. The way they communicate is direct and friendly, as although giving the information in an explicit way the tone they use is not aggressive but proximate.


Does it communicate everything it needs to?

The intention is clear, to sell. The entire webpage is costume-made for the consumer, in my opinion the have taken into account every detail. Just as we can see in the photographs shown, the brand focuses on a young public. The whole web follows a same range of colours, which tend to be pastel and neutral colours, showing a great consistency.


The steps the possible client must follow are actually quiet simple, and the sequence tends to be the following: enter the webpage, select a category or collection, once chosen the article, it can be added to the cart and from there on the payment can be made. Afterwards a confirmation mail is send with the payment info and the tracking code to follow the article.

How relevant is the content to your audience ?

The correlation between the advert and what can be really seen on the webpage, is very good, for which it is relevant for its visitors. Almost the same categories can be observed as on the webpage, and the description that is shown in the under text corresponds perfectly with what PdPaola represents.


How beneficial is its interactivity?

In fact, PdPaola being an 80% e-commerce brand, the interactivity shown on the webpage is elevated, as it is present on all the social networks that their consumers use. In addition on the homepage, it is already displayed and it redirects you to their Facebook or Instagram page. The also aim to linger less than 24 hours and respond either through telephone, e-mail or social networks. 15240315_10153964853876087_1676747433_n

Actually on their social networks they do not tend to show prices, but on the webpage it can be seen, or for example if you want a specific reference of an article you want to search in the shop and this is the same, that would be of great use.

A thing that PdPaola does good is for the online command, your personal e-mail and address is asked, for which they can get the information of the place from which the order is made and they can also send newsletters or punctual promotions to the consumers.


What about navigation?

Just as we said before, the webpage has a simple and logic structure to follow. Both for the way they have divided the categories as for the easy ways of contact they offer. It is very difficult that a user gets lost or does not know what to do when he/she gets to the webpage. It is true that there is nothing where you can search for an article but from my point of view it is quiet intuitive.


The brand’s logo, which is situated on the left side of the webpage, is the symbol that returns us back to the homepage.

Design and copy quality

Like said before the webpage has a strong and uniform colour range. It uses an elegant, attractive and an easy to use design, which facilitates the purchase for the users. Everything that is on the web is focused on being understood, either through the texts, images or titles used. It follows a logic and specific order, full of pictures with descriptions so there can be no doubt.

These descriptions have a perfect coherence with the object in question, that is being described, for which it is well thought of. The webpage does not communicate with the target, but the social networks are there instead for that, they serve as a support to give more information of their products and they make the purchasing of them easier. The only information that is not given about the products, is about the brand, so the content offered is more descriptive than with a tone of persuasion.


It is true that depending on who reads the webpage; it can be required to enlarge the letter type of the description given, but being a young target, it should not be a problem, but something to take into account. Also being true is that the spaces are respected perfectly , and there is a breathing space between texts, and other options that augment the information of the product.

The webpage is updated for 100%, for example, when the Black Friday promotion is done or any other promotion the discount for certain articles, the reduced product price appears automatically or in the case of the Black Friday promotion it is normal for an image with text to show up on the homepage.

The credibility of the webpage is being reinforced by the presence of the brand on its networks; a serious web is shown with reliable contact information and with warranties on the payment. Also the actions that the PdPaola team carries out, are focused on this, for example, the confirmation mail, the tracking code, show their clients on their social networks and the also collaborate with bloggers, which is of vital importance as they have a great influence on their target.

Loading speed is very fast and it does neither take long for the images to load nor being redirected to the homepage.

If you want to know more about PdPaola here is the link :

Website Review – Fifteen Seconds


How friendly is the website?

Already by entering in the website, there is a welcoming feeling provided. The most important factors are visible from the. There is also enough information.  On the first view, it is possible to recognize what the Fifteen Seconds festival is which includes the next festival dates, description, after movie and a red marked bottom in the upper right corner of the website to buy the tickets, which is well visible. In case of any problems, they found in my opinion a good solution to solve them. On the upper right corner, there is a chat icon and by clicking on that, a window is opening. In terms of any queries visitor are able to go into a direct conversation with one of the responsibles. This provides a fast problem solving and saves time resources in order to provide a better user experience.

In the website itself, it is not possible to find any tool to increase the text of the website. However, by increasing the text via keyboard the text is still well visible without taking any negative impact on the content of the website. Furthermore, the website feels not overload at all, there is enough white space so that important think are visible quickly.


Does it communicate everything it needs to?

The purpose of the website it is clear from the first moment by entering in it. As just mentioned, the most important information is already being communicated at the very beginning to the visitors. Also the type of audience they target it is recognizable by landing on the page as they address them as “curious minds”, which already provides the information that this festival is supposed for higher educated business people. By scrolling down more information about the festival is provided, which is kept really barely so it is not overloaded and important things are able to scan quiet fast. These information sections are always switching between blue backgrounds followed by a picture with red filter, blue background again and so on. In terms of that, the organizer provides further information in terms of numbers, partners, speakers, programs, information about the discussed topics at the festival and information about the festival experience (stage, duration of presentation).

As mentioned about the switch of blue background and pictures with red filters, the website show a high consistency, in which through the whole website the same language is used, the same typography and so on.

Also the navigation bar seems to be useful. First of all possible festival visitor have a quick access to the most important information as festival, speaker, program and FAQ (which is important as a festival is connected with many queries). There is one more interesting button on the website, called “press”. I think it is important in that sector that journalists have a fast access to the provided information and the press releases, which can be taken (pull communication), to make them public which in addition can be implemented as gratis advertisement.


How relevant is the content to your audience?

They do have found a good solution to keep customers on the website:  Already at the beginning, customers are being connected with the aftermovie of the festival, which is in my opinion one of the best instruments, for giving people the most possible impression of a festival. All the content of the festival therefore, is being explained in 2 minutes where they get also impressions about the festival itself. The copy focuses on both, what customers want to know and what they want to tell them. This means that customers are provided with the right information (date, place etc.), but they communicate also to the visitors a certain feeling in terms of addressing them as “curious minds”, which creates already a special experience. In the FAQs, every possible query on the festival is covered. The FAQ contains mostly information about the tickets, the festival structure and so on. For any problems, which are not discussed in the FAQs, there is still the possibility to get in a direct conversation with the provider.


How beneficial is its interactivity?

That the main emphasis of the website is the sales of the ticket, this already clear in the first moment by entering. There is not much interaction visible at the beginning. On the upper right corner there is the access to the social media plattforms (Facebook, Instagram, Twitter) and by scrolling once visitors can subscribe for newsletters and updates, the call to action therefore is “become also a part of the community”, which is a very inviting strategy. The button for buying the tickets moves with the website by scrolling and is positioned always at the same place of the website.

The contact information is once in the footer as text and once in the footer as well as “impressum”. Herby the contact information in my opinion should be implemented already in the top navigation. It is important to reach this information fast as this is a festival, where they also do search for cooperation partners or media and press request. In terms of that the access to the information should be already given in the top of the website. In the impressum there is some more information as bank data for transaction of ticket sales, management and so on.

The content seems quiet effective to bring the customers to the purchase decision. Through the whole website the content, they have developed is targeting on brining the festival closer to the visitors with a nice solution on how they do provide the information, which for triggering a purchase desire, in my opinion is well done. To bookmark the website there is no special call to action. On the website navigation at the first page on the top there is another navigation, hence is not moving with the main navigation downwards.  That button I was just talking about is called magazine where they release blogs or general news about new trends. This is a good tactic to bring customers back to the website, as they are interested in kept being updated.

With the privacy policy, it is just necessary to agree in the final action of the payment of the ticket sale. If in the case customer feel like get information about the privacy policies they can find them in the footer. They do not have ticket accelerators, but they do send always e-mail information about the start of the ticket sale for example.


 What about navigation?

Among the research for the webpage, providers are following the three-click rule. I needed exactly three clicks to put the tickets in the trolley, afterwards just the transactional details where anymore required. The structure of the webpage shows a logical principle. On the first page visitors arrive, they already are able to get the whole information about the festival in one scan, to support customers with information they need to get a purchase desire.

Also a positive user experience is given. The content is not do overloaded and enough information is provided. Users can navigate back to the homepage very easily by clicking on three different buttons 1) the FS logo 2) festival 3) and the button festival (one more time in the upper navigation). Also the button for doing the purchase action has got his clear position in the website and is well visible. The navigation bar is very clear and makes sense. It contains all required information for potential customers and for the press or the partners. One more thing they could but in the navigation bar are the contact details (“Impressum”), in the case that journalist are interest be interested in writing about the festival, they could have a fast access to that information. Otherwise, the navigation bar is fine; all the necessary information for the festival is implemented as festival general information ( button called “festival”), speakers, program, press and FAQ. Additionally to that, there is three more navigations in the upper section as festival, magazine and team, which however are not moving with, by scrolling down. The link to the social media platforms it fits to the rules (upper right corner). There is no search option in this website, which either is not necessary because it just contains the ticket sales as main conversion. In the lower left corner, there is the button visible in red for getting in touch with the organizer in a direct conversation. There is no back and forward arrows in the webpage, which is not a disadvantage in this website. As there just the tickets can be bought, the navigation is limited and people can always reach the homepage by clicking on festival button or the logo.


Design quality?

The design of the website is very attracting and aesthetic. The CI is also given. As it can be found in the Logo, in the design, there is everywhere an implementation of the red color. The typography is keeping the same font in through the whole website. They created also a hall of fame with the best or most famous speaker where they do use always the same background in the pictures. On the information page, as it was already mentioned they are always using a combination of blue/black background with a followed picture of the festival with always a red filter. So there is given consistency. There is enough white space, the information is structured well, so that all in all is not overloaded and important things are easy to scan. Also the size of the font is well done, as important things have a bigger font-size or are marked in bold.


Arriving at the website of FS it is already on the first view possible to recognize where you are and what it is about. In short words it is explained what the festival it is about, the dates, place, time, the aftermovie and a button to purchase the tickets. All the just listed information it is possible to scan in one view.


The design is simple and minimalistic with interesting content, which holds the attention of the visitors. This means that also the positioning of the objects is done in a proper order, therefore they avoided clutter. The corporate color red which is contained in the logo can be found again on the website. Through the whole website they to have a red touch in the font color, pictures with red filter and the most important icons are also in red (ticket buy, help icon…).

Also for the description of the festival stages or the topics, which attend at the festival they invented nice pictograms. This provides an easier understanding to the audience and leads to a higher acceptance.


In the navigation bar there are not many links just these once who are really necessary for the first information the visitors need. No error or frustration can be found on the webpage. There is no back button existing as the website provides not many items to buy as for example an online store does. Therefore, you just can go one page ahead. Going back it is possible by clicking on logo or festival button, which is not disturbing, and it brings you back on the homepage. All Images have a good quality and are aesthetic.


Copy Quality?

The content is kept short, with the most relevant information, which is visible very quick. The quality of the language is very good, grammatically correct and the formal way they write is business related, it has a creative tone and fits well to the target group. The creative way they write is appealing to the audience, which in my opinion creates a demand of buying a ticket. As in there is just information about the festival and the ticket sales there is not much to say about the different sections because they are very clear. As mentioned in previous section important information is easy to scan.


The website provides the right information needed for the visitors. The hierarchy of the font size is in a proper way (important information have a bigger size, more important info’s are in bold) and the text always is kept in the same size. Even for the typography, a typeface without serifs is being used. The icons, which links visitors to a next site, are clear. The readability in general is very good, as they ways use a darker background and the color of the typeface is always in white.


Attention to detail?

All mandatory and corporate identity requirements are included correctly, as there always the same font and colors are being used. Even the design of the website fits to the rest of their communication strategies.  There is even information provided about the team and the partners. Privacy policies can be found in the footer. There is no grammar mistake on the website. The facts are all written correctly and in a proper order. Also the Information is updated which means visitors get connected with the actual festival dates in the year 2017. The new speakers for 2017 are being updated as well. There is no unnecessary information on the website.


The website is done in a proper way, which provides a friendly user experience and leads to a higher satisfaction. Things can be handled very easily and visitors get a fast access to the information they need. With three clicks it is possible to buy the ticket. The design is nice and in an aesthetic way and the website is not overloaded. The design of icons is understandable and leads do an easier understanding. The structure of the information is also clear and recognizable. Vsitors know where they can get which information in short time. There aren’t disturbing pop-ups when I arrive on the website, blue text or underlined words (everything is in white,  they play with font size and bold).

How good is the marketing?

The marketing solutions in that website are done in a proper order. That is what I also expected from this website as we are talking about a marketing festival so exactly this should be the case. Anyway, by landing on the website the proposition is clear (festival for curious minds). The offers in the different ticket classes are also very clear. The language of the information is very customer oriented which means they use the same language and in a very creative way.

Also the parts which are not updated yet are market so the audience now what is going on. For example on the navigation at the buttons magazine and team by swiping over the information “coming soon” is pumping up.


There is no actual reference for recommending the website to friends, but they do have links to Facebook, Instagram and Twitter, which can be seen as recommendation in an EOWM (Electronic Word of Mouth) perspective. The SEO strategy is working well, which means that when typing “fifteen seconds” in google the website is pumping up as first score and in typing “festival graz” it can be found as the third result.











The branding?

As already mentioned the corporate identity goes through the whole website with the same font, colors etc. used.  Even the way, how they present themselves is consistent with other social media strategies. The tone is also very target group oriented and they arrived at the point, were they do have an exclusive image in which the audience is pleased to transfer the image of the festival on themselves in taking part the festival. It is clear and understandable what the brand is, what they do and what the support.


The website is working same for all browsers. The change of monitor size does not show any discrepancies as well. This means that by switching the size on mobile devices the design of the website automatically changes on another view that fits perfectly to the size of the screen where information is adapted.

Loading Speed?

The loading speed in navigating in other information is working well and fast. Also the aftermovie on the website pops up really fast by clicking on it. There is also no disturbing animation or graphic on the webpage, which could affect the loading times.

Use of multimedia

The media items, which are being used here, are all implemented in a meaningful order.

Lukas Lanbacher