Audience analysis of Simply SETZ


What is Simply SETZ

images.pngSETZ is a clothing and accessories brand, designed and founded in Barcelona 2014, based on a key attribute called simplicity.

This brand offer a variety of high quality textiles with fashion patterns completely designed and manufactured exclusively in Barcelona city.

The characterized of this brand is the effort, perseverance and informality to improve every each day.

It’s possible to buy their products in the same web site or in six shops located a Catalunya ( Barcelona Vic , Puigerdà, Platja d’Aro, Martorel, Ribes de Freser).

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Target of Simply SETZ

The target group of SETZ is young girls and boys from 15 to 30 years old, specially from Spain . The level economic is middle. Are for people they like the urban live, extreme sports, the nature, and meet up with friends. They like wearing a confortable, good made and personality clothes. This target move a way from big brans, is original people and they like try a new things. They normally use web sites for cheque and buy clothes.

 Marc, costumer of SETZ

One of their clients is Marc, he is 21 and is ADE student and skateboarder. He lives in Barcelona.

He normally goes to the university and after that, goes with friends to have a good time, drink beer and take photography’s. After that, he likes reading, connect to the social media or watching films, he is a big fan of Games of Thrones.

At the weekends he goes to the mountain to walk, cycling or to the sea for surfing.When Marc has time he like’s travel with friends or with his girl friend.

His diet is healthy, like Mediterranean diet. But sometimes eats a very good hamburgers and fad food.