Website review of “LaTostadora”

How friendly is the site?

LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.

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How’s the navigation?

The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).

The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.

If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.

What about the desing?

The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.

The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.

One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.

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Website review – Just Eat

How friendly is the site?

The website does somehow feel friendly and welcoming. The first image that is shown portrays what is the main mission and point of the service, which is food. Call to action and benefits of visiting the site are immediately made known to the visitor at the middle of the first page he/she opens. Help section indeed is helpful offering answers and solutions to the most common issues that customers have experienced.

 

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Does it communicate everything it needs to?

The site clearly communicates the purpose that is serves, all the factors contribute to that, including the website name, images and calls to action.

How beneficial is the interactivity?

The site offers an option to the customers to leave a review. This is very valuable for the customers as it can help them when deciding which option to choose. It also gives an opportunity to the company to improve their service based on the negative feedback which helps them when identifying what needs changing or improving.

 

Navigation?

The structure of the site is logical and simple. The navigation of the site is also very clear and easy as it is leading the visitor throughout the each step they need to make in order to complete an order. Furthermore the site offers a search option as well to make it even more simple to visitor that already know what they want and want to speed up their purchasing process.

Design quality?

The design of the website is fairly minimalistic as it serves to portray the message of a simple and quick service and purchasing process. In the middle of the site there is a call to action, which when completed, takes the visitor to another page where is the second step.

Copy quality?

All the content on the website is clear and relevant, there is no unnecessary information to aggravate the visitor.

 

Conclusion?

To conclude the website is very well constructed. The text, use of images and colors, the navigation of the site…overall every aspect of the website is constructed in such way to make the purchasing process as easy and simple as possible. It encourages the visitor to use their service as it is extremely simple and convenient. The website is also adapted to each of the countries it operates in so depending on the market preferences there might be some changes from country to country. Nevertheless, in every country the website and the company have the same message and values.

 

Ana Galfi

Càtering Simpatic’s website

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www.simpatic.cat

 

 

The first thing that we find in google when we search “simpatic” is where the business is and what they do. The takeline is a review about what is the principal activity of Càtering Simpatic: sell sandwiches and bread in their coffee shops and serve caterings. 

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First of all, the page work well on all Macs and PCs (and mobiles), is web responsive.The web site fell you welcome, because there are some white blanks where you can relax your look, there aren’t much text and the colors are neutral. On the top, at the right, there is the option to change language; nowadays they only have Spanish or Catalan. They have link directly to his social networks; Instagram and Facebook, where the user can find additional information about what the company do, and content of interest for the target.

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In the home of the page there remains very clear the aim of the web, which is to do an online order. The most differential attribute that the service offers. This one notices in one of the taps (products) and in the home on a square.

The web site have different taps:

  • Home: there is the principal information about the business: what they do, where it is and what you can do in the site (phone, see products and do a online order). There are different images about: events that the company had done, products, and pictures of the coffee shops…
  • Qui som (who we are). There is explained the history of the company and the location of the coffee shops. Also there are some of the companies that are regular customers, what make the service more credible.

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  • Productes (Products): there you can do the online order and see all the products, with pictures of each one of them, and information of what each contain.

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  • Preguntes frequents (frequent questions). It could be the help section.
  • Contacte (Contact): what you have to do to contact with the company, and the localization of the locals.

The headline is always the same:  the different sections, the logo (in the top left), the change of language and the links to social networks. When the client visits the different sections, he can know perfectly where he is, because the taps changes colors depending on what you are visiting, it’s what make the page arranged and friendly to use.

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The language that the company use is informal, suitable for all the publics, with a dark background and white letters, which does more easily the reading and the comprehension. The message is simple, concise and focused to the customer.

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The interactivity of the client with the company is important in the trade of services. In the web site there is a square of “call us”, where the client receives a more personalized attention to do his order. In the section contact there is all the information to contact to the company: e-mail, telephone and location of the coffee shops (also in the footer of all the pages) with a site map, and a contact form to do additional questions.

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The web site is: www.simpatic.cat

Designing services

We are all familiar with the symptoms of a service failure. Your laptop comes back from the customer service repaired, but with a corner damaged. Your mood goes from happiness to anger, now you will have to argue with the employee, but you have no proof of that so, for you, it will be a long morning…

Examples of poor service are widespread. But, the way managers face them can determinate the success or the failure of the business. Neither blaming the customer for being a liar, nor the employee for being the problem, will help solving the issue.

Even though services can fail because of the incompetence of the people, the reality shows a major problem. There is not a method designed for control, so it’s totally up to the manager.

In the Internet era, when a customer can buy everything with just a click, designing services and analyzing its ROI, (return of investment) can make the difference between getting chosen or skipped.

Modomoto

Resultado de imagen de modomoto

Modomoto is nothing but a curated shopping service for men, with two main services. First one, the customer doesn’t have to go shopping, they do it. Second, the customer will only pay for those outfits he wants to keep. Give backs are for free. And the customer doesn’t have any obligation on keeping at least one.

By doing that, they can analyze if what’s been suggested by its team is being accepted, (and getting sales from it) or if not, they will have them back, receiving an indicator of customers disapproval.

Modomoto is just an example of an e-commerce which put the focus on the final user, key in the Internet era. They developed a new concept, but doing things as easy as possible to help the customer through all the website experience.

When we talk about designing services, we talk about customer needs and how the brand can satisfy them. It’s building an atmosphere in which the user feels comfortable. The manager has to know that it’s all about the user interaction with the brand. The business success depends from its result. So make people feel special!  

 

Useful links

Example of customer-centric innovation. (very interesting)

 

Adrià Cabiscol