Website review of “LaTostadora”

How friendly is the site?

LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.


How’s the navigation?

The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).

The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.

If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.

What about the desing?

The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.

The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.

One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.

latostadora down.jpg

Objectives and Conversions – Modomoto



MODOMOTO is a Curated Shopping Service for men. Located in Germany and created in 2011 by Corinna Powalla, who in only five years turned into a company with over 200 employees.´Their motto always have been “re-inventing shopping” and “starting the revolution of the well-dressed man”

“Do you want to be part of Europe’s biggest Curated Shopping Service?”




  • Improving its SEO. Modomoto doesn’t have as much visits as it could have, because of their bad natural positioning.



They claim to say “Europe’s biggest curated shopping service” but there are no appearances of the brand on Google, using key words like:

“buy online man clothes”

“online shop men clothing”

or “buy men clothing online”.

Modomoto is offering full time jobs through its website looking for an improvement in its natural web positioning and social media advertisement



Recently, Modomoto absorbed “the cloakroom” (A company based in Amsterdam which caters men in Netherlands, Denmark, Sweden and Belgium) and founded the curated shopping group, in order to expand its influence through Europe. But, neither of this has been communicated in Modomoto’s website nor any social media platform.

Resultado de imagen de curated shopping group



Modomoto wants to extend its brand presence in the digital world. They are using social media, as a tool to increase their website traffic, adapting its message depending on the platform. Facebook is mainly used to interact with the community; Twitter or Instagram are meant to increase direct sales, offering discounts, and finally Youtube or Google+ are focused in generating useful content for the costumer, heading them to its site.

But they can’t extend its brand presence if they don’t put the effort needed to grow its community. The brand joined Social Media on december 2011 but still with a small amount of followers.


(916 followers – 503 following)

The german brand use Twitter to engage its customers by offering vouchers or discounts, and to retweet customers’ opinions.



(followers 2.301 – 280 following)

On Instagram they show pictures of models dressed up with their outfits, and also share unique discounts for their platform users.




Google+ is used to share content. The user will find, tips about how to combine different clothes, matching colours, and ideas for outfits.



And Modomoto uses Youtube as a platform to provide audiovisual content such as spots, the announce of new applications or to share interviews done for newspapers or magazines.


Adrià Cabiscol