Website review of “LaTostadora”

How friendly is the site?

LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.

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How’s the navigation?

The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).

The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.

If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.

What about the desing?

The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.

The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.

One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.

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Website review – Just Eat

How friendly is the site?

The website does somehow feel friendly and welcoming. The first image that is shown portrays what is the main mission and point of the service, which is food. Call to action and benefits of visiting the site are immediately made known to the visitor at the middle of the first page he/she opens. Help section indeed is helpful offering answers and solutions to the most common issues that customers have experienced.

 

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Does it communicate everything it needs to?

The site clearly communicates the purpose that is serves, all the factors contribute to that, including the website name, images and calls to action.

How beneficial is the interactivity?

The site offers an option to the customers to leave a review. This is very valuable for the customers as it can help them when deciding which option to choose. It also gives an opportunity to the company to improve their service based on the negative feedback which helps them when identifying what needs changing or improving.

 

Navigation?

The structure of the site is logical and simple. The navigation of the site is also very clear and easy as it is leading the visitor throughout the each step they need to make in order to complete an order. Furthermore the site offers a search option as well to make it even more simple to visitor that already know what they want and want to speed up their purchasing process.

Design quality?

The design of the website is fairly minimalistic as it serves to portray the message of a simple and quick service and purchasing process. In the middle of the site there is a call to action, which when completed, takes the visitor to another page where is the second step.

Copy quality?

All the content on the website is clear and relevant, there is no unnecessary information to aggravate the visitor.

 

Conclusion?

To conclude the website is very well constructed. The text, use of images and colors, the navigation of the site…overall every aspect of the website is constructed in such way to make the purchasing process as easy and simple as possible. It encourages the visitor to use their service as it is extremely simple and convenient. The website is also adapted to each of the countries it operates in so depending on the market preferences there might be some changes from country to country. Nevertheless, in every country the website and the company have the same message and values.

 

Ana Galfi

Website review: Lunallar

Welcome to the last post of the semester. In this post we are going to review one the websites of Lunallar, www.lunaluxuryhomes.com. This web is focus on luxury real state but the user can also find different types of properties with different prices.

On the left of the home page we see the logo’s company, next to that logo the web shows the main menu which include six categories: start, about us, services, properties, news and contact. On the top there’s the possibility to change the web language into different tongues like English, Spanish, German, Chinese, Italian or Russian; on the other side there’s the possibility to do search in the web also here one can find the contact numbers and the link to their social media. The contact numbers are a small part and that do not make the user pay attention, and see it easily.

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That home site do not make feel the user welcome and until you do not reach the bottom of the site one cannot know anything about the company. Also I consider that it will be a good idea to introduce here a “call to action”, some kind of: call us, give us your number and we will call you… to interact with the user and make him welcome and increase his idea of good service.

While you are on the home page there is an image carousel with photos of luxurious photographies that give you an idea of the type of properties you can find in the web.

Just down to that images the user can find one of the most important tools in the web, the property finder. In that finder there’s different filters all of them though for help and make easy the property search. The filters include most the most important information request: kind, city, province, postal code, bedrooms, bathroom, state, additional features, price rang and reference.

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If the user continue scrolling down will find the recommended properties (that’s a good idea for show your best properties or the most interesting) and what their customers say want them.

Finally on the bottom of the home page there’s again the main menu, the contact information, a little description of who is Lunallar and also the link to their social media platforms.

While the user is surfing in the web he can continue seeing different properties on the right side, like a banner this are linked to the property information.

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When the user is in the property information could calculate his future mortgage, send the link to a friend and also there’s the opportunity to leave his contact information to be contact by the real state agent. Beside that contact space there’s any change to interact with the company.

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In that part, the company gives a huge protagonist to the properties images (all of them with high quality) and helpful information (bedrooms, bathrooms, price, area…). Also a very important thing in that part is the possibility of print that information in a Dina4 but if you want to print it you will received 5 pages of information (too much, including photographies), that should change in order to summarise that information in 1 pages or 2 pages maximum.

If the user want to turn back to the home page has two ways, clicking in the logo and also clicking in the main menu (start), that process will take some time to loading.

Now with the help of some questions we are going to analyse different aspects:

  • Does the website communicate everything it needs to?

The colours (black, gold and white) gives the user an idea of luxury and sophisticated, that image is also strengthen by the properties images you can see in the home page. But the user does not find any information about the company until he clicks in the main menu “About us”, or reach to the bottom of the home page.

  • How relevant is the content to their audience?

In the main menu there are a specific area which explain all the services their provide to the buyers and sellers. Also another important thing the web gives to the users is the possibility to calculate the mortgage. An important tool is the blog, where the user can find news and information about the industry.

  • Does the website deliver the brand’s emotional tone?

The web image and also the content offered do not show anything emotional of the company, the site seems just a space where the company put information of their properties but never a space that shows how is the company or its philosophy.