Website review of “LaTostadora”

How friendly is the site?

LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.


How’s the navigation?

The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).

The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.

If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.

What about the desing?

The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.

The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.

One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.

latostadora down.jpg

Mascoticlub audience

Mascoticlub is a pet products online shop. Its target is young people (men and women) who usually surf on internet, share content on the social networks and feel confortable while using the laptop or other technologies, they are between 25 and 40 years old and they care about their pets. Animal lovers.

This is the most common age to work, that’s why they buy in mascoticlub, because they don’t have to worry about the time: they can order different products for their pets (food, toys, accessories…) on the same store, so they don’t need to go to the vet for buying food and to a pet store for buying toys and what is better, they just have to wait for their ‘boxes’ at home. There is no time effort.

They like nature and as animal lovers they hate animal testing so they prefer not to buy in those type of companies.

Mascoticlub also donates at least the 10% of its revenue to several animal shelters, associations and NOGs. This creates value for the customer, they feel involved because they are helping other dogs or cats to recieve the same care as their pets (for which they are buying the ‘boxes’) So the target is also conscious of animal mistreatment.

The customer of mascoticlub likes to save money (there are no shipping costs and the value of the box is always higher than the money you spend) and they don’t feel confortable in order to get compulsory engaged with a business (customers don’t have permanence)