Mascoticlub is a pet products online shop. Its target is young people (men and women) who usually surf on internet, share content on the social networks and feel confortable while using the laptop or other technologies, they are between 25 and 40 years old and they care about their pets. Animal lovers.
This is the most common age to work, that’s why they buy in mascoticlub, because they don’t have to worry about the time: they can order different products for their pets (food, toys, accessories…) on the same store, so they don’t need to go to the vet for buying food and to a pet store for buying toys and what is better, they just have to wait for their ‘boxes’ at home. There is no time effort.
They like nature and as animal lovers they hate animal testing so they prefer not to buy in those type of companies.
Mascoticlub also donates at least the 10% of its revenue to several animal shelters, associations and NOGs. This creates value for the customer, they feel involved because they are helping other dogs or cats to recieve the same care as their pets (for which they are buying the ‘boxes’) So the target is also conscious of animal mistreatment.
The customer of mascoticlub likes to save money (there are no shipping costs and the value of the box is always higher than the money you spend) and they don’t feel confortable in order to get compulsory engaged with a business (customers don’t have permanence)