Website review of “LaTostadora”

How friendly is the site?

LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.

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How’s the navigation?

The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).

The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.

If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.

What about the desing?

The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.

The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.

One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.

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Website Review : MixNature

MixNature provides personalised skincare products, based on a unique combination of natural ingredients. All the products are made in a laboratory in Latvia, one of the greenest and purest countries in Europe.   W-E-B-S-I-T-E    R-E-V-I-E-W I. Aesthetic Let’s first talk about the aesthetic point of view. MixNature website’s is totally harmonious and friendly, the colors […]

MixNature : Audience analysis

MixNature provides personalised skincare products, based on a unique combination of natural ingredients. All the products are made in a laboratory in Latvia, one of the greenest and purest country in Europe.

How does it work ? 

  1. You start by choosing which kind of products you want to buy
  2. You choose your skin/hair type
  3. You choose your own ingredients

They provide over 50 organic oils, natural extracts, activating agents and vitamins.

“You are unique, your cosmetics should be too”
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First profile:
MixNature often uses the notoriety of youtubers and bloggers to promote their products. Nowadays, when clients want to buy products from an unknown brand, they usually look for reviews on the internet. For MixNature, bloggers and youtubers are really important; because through them it is easier and cheaper to reach a larger amount of potential customers. MixNature provides bloggers and youtubers with free products, with the purpose of writing reviews/articles and even offer discount codes for the followers.

Second Profile:
By using the notoriety of those internet stars, MixNature wants to target women of all ages living in Belgium or France.
Women who love taking care of their bodies by using quality products which can perfectly fit their own needs. But most important woman who purchase environmental friendly products. Last but not least, MixNature cares about the poket of its customers. Fot that reason the company sells low price products affortable for average incomes or pocket money, such as students.

Persona: Laura
Laura is a 26 years old Marketing student, she has a blog and an Instagram account through which she shares healthy recipes, sport routines, and pictures of her brand new personalised products from MixNature

Want to have an insight in her daily life ? Check out this video !

https://www.powtoon.com/online-presentation/cTzfQtsosw2/?mode=movie#/

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