Website review of “LaTostadora”

How friendly is the site?

LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.


How’s the navigation?

The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).

The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.

If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.

What about the desing?

The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.

The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.

One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.

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LinkStore – Objectives Analysis

screen-shot-2016-10-01-at-19-40-53LinkStore is a Portuguese brand based in Lisbon that sells national made goods. Their main purpose is to create brand new content and products and sell them to the public.


LinkStore’s competitors are every other brand that features products made in Portugal as well as every other clothing and accessory shop in the vicinity. As there are many stores to compete with, LinkStore has to bet on online marketing to prevail, which they aren’t really doing that well.


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The main aspect this company considers important is to sell their products. On their website it’s really easy to buy their products. Although not all goods are available on their website, the ones that are, can be easily purchased.

After opening the website, it only takes you 3 clicks to buy something and that is a really important factor considering our attention span nowadays – we need a website that doesn’t take long to load and to buy things from.






The company is present in some social media, but their lack of posting and interaction is what probably keeps them from getting more awareness to their brand. Whether it’s  Instagram or Facebook, the brand seems really poorly interested in creating more posts and with more quality to them.

On their Instagram they post some content but 1st- they don’t have a lot of followers, and 2nd- They only post some of their products without any promotion to them or a link for you to find them or anything

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On facebook their interaction with their public is the same, almost nonexistent. There is no promotion to their products besides posting pictures of them, and consequently, there is almost no feedback from their followers. The different thing on facebook is: their audience is bigger and they have more information on their brand and website. They also have a direct link to the website which is a good thing.

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Another good thing about this company’s website is that whether you’re just browsing for items, or looking at a description of a specific item or just looking at the homepage, there is always a little button present. This button is always on the top in the right corner and it gives the opportunity for costumers to ask any question and to be up to date with everything related to the brand by sending an email directly to the source.


Linkstore Official website

LINKSTORE is a Portuguese brand which designs accessories and clothing items for men.

All the products are made in Portugal and the brand excels in their design.


The brand started in 2013 by being just a hobby for its founders: A couple of friends who just wanted to do a project together. The owners of the store are proud of their motto: LKS – Lets Keep it Simple, which means all their products are simple products, made with the best materials and easy to use.


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