Website review of “LaTostadora”

How friendly is the site?

LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.


How’s the navigation?

The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).

The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.

If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.

What about the desing?

The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.

The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.

One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.

latostadora down.jpg

Analysis Objectives – LaTostadora

LaTostadora” is an online store that sells t-shirts personalized by you, in a good quality-price ratio. Its main objective is to be well known as the best personalizing clothing stores where you’ll have to pull out all your creativity to wear as you want

To make this true, they have to fulfill objectives that make them get everything they want to, in the way LaTostadora and their target get what they expect.

Let’s get into the SOSTAC:

  • Sell: One of the most common objectives with all the other brands is to increase their sales and rise the benefit they get. In this case, the more personalized t-shirts they sell, the best. They don’t have a physical shop, though (everything is via online).

  • Serve: The serve is a very important point, so the service of the company is essential for the target to know if they feel comfortable and sure to choose their products before anyone else’s. LaTostadora may put it into practice with:  being fast answering (telephone, e-mail, Social Networks,… ); give updated information that the public would want to hear…

  • Speak: LaTostadora is in a lot of Social Networks such as Facebook, Instagram, Twitter, Pinterest, LinkedIn,… . Two more ways of communicating that are really helpful are e-mailing and the Word of Mouth. With all these options, they know they have to get the target attention, because as it’s said, “You cannot talk to who is not listening to you”… . The point in here is that the company needs to have a good relationship with their users, in order to make them loyal to the brand.


  • Sizzle: That is the value proposition and everything related to the brand, recommendations and all this stuff. LaTostadora has always to take care about the main competence they have, so they can act with all they want to know about them (what they offer, prices, promotions, …).
  • Save: All those actions that have relation with the costs and benefits the brand has (profits and losses).

Of course, the conversion is a clue for the increasing of the brand, as it helps both company and target in their way. To convert means getting the brand website visitors to do things that we want to (such as increasing the number of visitors, having more followers on Social Networks, made this brand even more well known and winning new customers,…).


Audience analysis of LaTostadora

About La Tostadora

La Tostadora is an online website of Spain, where the main point is to design your own t-shirts and other stuff you’d like to wear.

The brand soul is to design them and share so anybody can see your artwork and take it also.  As you design them, you can do whatever you like to put in there, to put in you.

The owners of the brand were met in a Erasmus travel, and they fastly became friend because of their interests (drinking and having fun). This idea make your own clothes was so revolutionary that La Tostadora became one of the most important clothing brand in Spain in 2005 (at that age was called, appearing in the media as the first business in that way.

Resultat d'imatges

About costumers:

Firstly, I want to point out there’s not a specific age or genre to say when we talk about our customers. The target of this business is opened to everybody that like the idea this company is offering to them.

It really can be anybody, that of course live in the countries La Tostadora is working in (Spain, Italy, UK, France).

So, let’s see some kind of people that could buy in this site web:

On the one hand, the boys that are not keen on the trendy clothes, and they just want something new with a topic they would like to wear, almost freak or humoristic.

On the other hand (and less probable), the girls that want something of LaTostadora because it looks funny for them.

In addition, there are some celebrations (p.e. the father’s day) when appears in the web lots of designs for the customers to gift. The conclusion is that it can be also a present for a family member or a friend.

The point is that you don’t have to be a particular kind of guy to keen on this way of having fun creating clothing.

Let’s meet Peter:
Peter is a 16 year nerd student who you find him always playing with videogames with his computer or the console. He is always connected to internet, and he loves science-fiction series and movies. His favourite subject is “Computer class”, but he hates PE (“Physical Education”). He’s not that sociable he would like to be, but he really doesn’t care about that.