Lonbali’s website review

FIRST IMPRESSION

When visit Lonbali’s website we can see that it has a very simple design very pleasant to look at and that makes the navigation very easy. At the top, the logo of the brand; below this, a very simple menu; and then, a dynamic box that fills half of the screen and in which appear different images showing various Lonbali products. Each one of this pictures is accompanied by a short sentence indicating different services that the site offers such as “customize your Lonbali” or “Lonbali community”, that are some of the main attractions that the brand offers online. Finally, at the right top corner of the main page we can find a secondary menu with different options: the wishilist, the shooping bag or the language options.captura-de-pantalla-2016-11-29-a-las-12-41-41

We can see that the style that emerges from this website is totally in accordance with the image that the company is trying to transmit. We should remember that Lonbali products are trying to relate with a simple and fresh design that offers comfort and adaptability mixed up in a product that’s also very fashionable. Taking this into account and looking again at the website, we can see that the site is showing the same thing: a plain but stylish design that makes the navigation very easy for a woman that has a lot of things going on in her life and that needs this type of friendly website that makes things easier. Without any doubt the entire page is made up for a very elegant and multitask woman. Also the kindly tone of the few sentences that appear on it and the simple but clear and strong typography go totally in harmony with all these things.

A DEEPER LOOK

After this first look at Lonbali’s webpage we can start navigating through it, and there are a few things that I want to highlight:

First of all, when we roll down the home page, we can find different spaces filled with images and some few texts. Most of this pictures are not very functional, but they transmit the spirit of the brand and they make the site very visual. 

Despite this, I’ve also found different mistakes. For example, that some of the pictures and the blog map indicators are linked to a wrong page. I’m also a little confused about what happens when you keep rolling down, because you arrive to a picture, that’s very nice but which includes the word “collection” which is impossible to read because of its colour. Also the word makes not much sense with this image and I think it could be perfectly omitted.

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I’ve also noticed some problems when you choose the English version of the website. I think that this might because this option is very new and it’s not completely updated yet. But the thing is that some of the texts keep remaining in Spanish and it’s impossible to access to some of the pages of the main bar through this English version.

Another thing that’s disturbing is referring to the blog of the site. The idea is that the brand shares this blog with its customers and that anyone can write a post in it about fashion trends and lifestyle. I’ve been looking for the option to do that but I can’t find the way to make a collaboration so this is something that must be solved.

Referring to the Newsletter, I’ve noticed that it’s placed at the very bottom of the home page. It’s truth that customers don’t want to be pushed to do certain things like joining this newsletter by obligation, but maybe keeping it at the bottom of the page it’s a little risky because a lot of users may not even see the option.

Finally, I have to say that in general the website is very intuitive and that’s very easy to navigate through it. Even the page of personalization, which may seem trickier to use, it’s very simple and everything is very clear.

SUMMARY

We can summarize all this good and bad practices of Lobali’s website in the following chart:

STRENGHTS

WEAKNESSES

It totally transmits the spirit of the brand with its design, text and typography

It’s very visual

The tone of the text, quotes and messages are in concordance with the company essence

It’s very intuitive and easy to navigate

It is optimized for smartphones and tablets

They show transparency because there’s nothing hidden or difficult to find

The “personalizing” option is very easy to use

You can have a direct access to their social networks profiles

Every page has a link back to the Home Page

They don’t have a “search” icon

Some texts are difficult to read because of the colour

You’re supposed to be able to write posts on the blog and I haven’t found the option to do it yet

They have different images linked in a wrong way

The English version of the website is not completely in English

Quick email response

http://lonbali.com

Maria Hors

Audience Analysis – Lonbali

I have chosen the website of a brand called Lonbali for the analysis. Lonbali is a company that makes handbags and was created by Maria, Soledad and Marc, three brothers from Barcelona. The name of the brand combines the name of the cities of London, Barcelona and Bali, due to the fact that these handbags are intended to transmit the spirit of these three locations that make up a very explosive cocktail.

Lonbali handbags and purses are created to be introduced in a world in which there is not only one type of woman, but different ones that adapt themselves to the different moments of their lives. Nowadays, one same woman is mother and worker and at the same time she is interested in trends. For this reason, Lonbali offers them consistency, street style and the chic touch of personalization that requires a woman today. Handbags that they can use to go to the office, to pick up their kids at school or even to go to the supermarket.

These handbags are addressed to all those women that need a fresh alternative in a fashion world that tends to standardization. With its variety of prints, Lonbali makes each product unique, versatile and timeless. Lonbali is combinable and can be easily adapted to any look. It is the best friend of a globetrotting and stylish woman.

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All these characteristics of Lonbali can be easily recognised taking a quick look at its website which shows a very casual aesthetic with a touch of sophistication and elegance. Everything on it is aimed to a powerful and fashionable woman. Also with a simple but clear and strong typography, Lonbali tells to all these women that they can be in total control of their life, with quotes like “The best way to predict the future is to create it”. Altogether points to the idea that these women, as the only rulers of their lives, deserve the pleasure of buying and enjoying one of their handbags.

We can also deduce that Lonbali is trying to create a lifestyle and a community with its costumers. With a blog in which anyone can share its passions and pleasures, every purchaser can make a contribution and create an interactive map of the best places and experiences to live around the world. That shows that this brand is also addressed to that type of woman that wants to be a part of something.

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For all this reasons and after the analysis I think that we can say, with any doubt, that the audience of Lonbali is a woman from 30 to 50 years old with a middle to high income (handbags go from 80€ to 130€) that, either married or single, has a very active life and wants comfort and style at the same time, all mixed up in a handbag that she can use in any situation.

Furthermore, we can also say that probably the biggest part of the audience are women from Barcelona due to the fact that the only physic shop that Lonbali has is located there. But thanks to the website in which you can buy online from any other point of Spain, the brand may also have clients from other points of the country, possibly from big cities like Madrid or Valencia where fashion tendencies have more power.

In conclusion, a Lonbali costumer is a very powerful woman that makes her own decisions, that wants to be a part of something and that is interested in trends but needs an easy way to stay in sync with fashion because of her very busy life.

These two women below can perfectly fit with the profile of a Lonbali client:

Valentina: Valentina is 40 years old. She lives in Barcelona. Married and with three kids, she has a very hectic life. Fashion means to Valentina a way out to the stress of her everyday tasks and responsibilities. Her Lonbali handbag is her perfect ally to keep herself comfortable in every situation without having to give up to her love for trends.

Sofia: Sofia is 32 years old. Single but married with her job position in a communication agency, she has a quite turbulent life. Following a very healthy lifestyle, she also finds time to go the gym. Concerned with her social life, Sofia loves to stay up with trends. With her Lonbali purse, Sofia can keep herself comfy but fashionable and go to the office, hang out with her friends and even go to the gym.

Personas Collage:

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Maria Hors

http://lonbali.com