Website review of “LaTostadora”

How friendly is the site?

LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.


How’s the navigation?

The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).

The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.

If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.

What about the desing?

The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.

The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.

One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.

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Càtering Simpatic’s website




The first thing that we find in google when we search “simpatic” is where the business is and what they do. The takeline is a review about what is the principal activity of Càtering Simpatic: sell sandwiches and bread in their coffee shops and serve caterings. 

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First of all, the page work well on all Macs and PCs (and mobiles), is web responsive.The web site fell you welcome, because there are some white blanks where you can relax your look, there aren’t much text and the colors are neutral. On the top, at the right, there is the option to change language; nowadays they only have Spanish or Catalan. They have link directly to his social networks; Instagram and Facebook, where the user can find additional information about what the company do, and content of interest for the target.

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In the home of the page there remains very clear the aim of the web, which is to do an online order. The most differential attribute that the service offers. This one notices in one of the taps (products) and in the home on a square.

The web site have different taps:

  • Home: there is the principal information about the business: what they do, where it is and what you can do in the site (phone, see products and do a online order). There are different images about: events that the company had done, products, and pictures of the coffee shops…
  • Qui som (who we are). There is explained the history of the company and the location of the coffee shops. Also there are some of the companies that are regular customers, what make the service more credible.


  • Productes (Products): there you can do the online order and see all the products, with pictures of each one of them, and information of what each contain.

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  • Preguntes frequents (frequent questions). It could be the help section.
  • Contacte (Contact): what you have to do to contact with the company, and the localization of the locals.

The headline is always the same:  the different sections, the logo (in the top left), the change of language and the links to social networks. When the client visits the different sections, he can know perfectly where he is, because the taps changes colors depending on what you are visiting, it’s what make the page arranged and friendly to use.


The language that the company use is informal, suitable for all the publics, with a dark background and white letters, which does more easily the reading and the comprehension. The message is simple, concise and focused to the customer.


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The interactivity of the client with the company is important in the trade of services. In the web site there is a square of “call us”, where the client receives a more personalized attention to do his order. In the section contact there is all the information to contact to the company: e-mail, telephone and location of the coffee shops (also in the footer of all the pages) with a site map, and a contact form to do additional questions.

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The web site is:

Objectives and Conversions Analysis – Just Eat

JUST EAT is a leader in the sector of local takeaway restaurant online aggregators, working as an intermediary between businesses and customers, giving local restaurants an online presence via a single portal from which customers can order. JUST EAT operates in 13 countries worldwide, with a portfolio of more than 36,000 restaurants.

Just eat has an objective of staying the leader in the market by providing excellent customer service and constantly working on improving their service and expanding their business.


1. Sell

As it is for most of the businesses, the main objective of Just Eat is to increase sales and make maximum profit. They aim to achieve this goal by offering a range of different offers and discounts, convenience, ability to compare prices and a big variety of choices. For example, one of their offer is focused on a specific day of the week, so on Tuesdays they offer customers a free pizza with a purchase of another pizza. This is one of the ways how they encourage customers to buy and use their service. Offering free delivery to a customer when they spend more than a certain amount of money is another smart objective that helps them increase the volume od sales.

2. Serve

The company is putting a lot of effort into providing customers with an easy and convenient service. Their application and website are customized in such way that all the information is easily accessible and the process of using their service is extremely simple. They are highly focused on delivering good service and they offer an option for customers to leave their feedback. Their customers are quite active regarding leaving their feedback, either positive or negative. This section gives a great insight to the company and the quality of their service, and most importantly it enables them to improve and fix the problems. Usually they give different coupons and discounts to unsatisfied customer, and this helps them not to lose their customers and encourages customers to use their service again.

3. Speak

Just Eat does follow the trend and it is present in all social media platforms with the three main being Facebook, Twitter and Instagram. They have a lot of followers in both of them and also their hashtag #justeat is highly used by their customers. They usually post nice pictures of food that is available through their service and this is how they encourage people to do the same using their hashtag. In such way customers are involved by liking, commenting and sharing their posts. This is a smart approach in which their customers are doing the marketing and promotion for them.

4. Save

This objective is focused on ways to reduce the costs. Just eat is doing so by providing customers with a ‘Help’ section on their website that offers answers to the frequently asked questions. Furthermore, a well designed website helps customers to service themselves, saving them money in customer service and also increase satisfaction.



Conversion happens when the websites visitor behaves in a way that a company wants them to and engages in the options suggested on the website. Depending on the type of business there are different types of conversions that can be set up as a conversion goals by different companies. Conversion goals can be to increase the number of visits and win new customers, to gain more followers on social media platforms, to get new subscribers to the newsletter, get customers to share and interact with their content on social media.  Just Eat‘s conversion goals that are set up on their website are:

  • order takeaway
  • contact us
  • log in
  • sign up
  • download the app
  • visit our blog
  • suggest a restaurant
  • follow us on facebook, twitter, instagram

Each of this leads to building relationship and trust between a brand and a customer resulting in a greater engagement of the customer with the company and its offers.


For more info about Just Eat check out the following:

Ana Galfi

Objectives Analysis



Càtering Simpatic‘s principal objective is to gain positioning in the market, be announced. For this reason, he chooses the on-line communication as a tool to increase sales and to extend brand presence, with it the company want:

  • Increase the visitor to the web page. Opposite to his competition, it’s the only company that gives the possibility to his clients, doing his on-line orders. It is an aspect that the company wants to promote. At the same time, the company use this tool to reduce costs of service by the automation of business processes.



  • If you don’t report, you don’t exist. The company has entered in the social networks; they are in Facebook and Instagram. Where he reports to his clients, not only what he offers also the image of the company. With this, the company use internet as a tool to provide pre-and after sale to customers and to get closer to the customer, establishing dialogues, learning about them, asking them about their needs and concerns, etc.


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At the same time, the company can do off-line communication to be announced; being present at fairs (an example can be the November fair of Vilanova i la Geltrú) and promoting local actions (as the Solidary dinner in the “Museo del Ferrocarril de Catalunya” organized by CadenaSERCatalunya and Centre Dental Vilanova).

Using the smart pattern, the objectives that the company what to expire, have to be:

  • Measurable.
  • Specific.
  • In a concrete time.
  • Realistic.
  • Achievable.

For this motive, Càtering Simpatic determines certain objectives to expire monthly:

  • Increase 10% the number of visits and orders in the web site as a reach objective.
  • As InterAct objective, the company propose to increase 20% the likes in his Facebook page.
  • Increase the conversion rate 5%, doing more actions in the web site, to convert the visits to sells. To improve it, Càtering Simpatic have to improve the usability of the web site; doing a post-buy questionnaire (evaluating his satisfaction of purchase) and give more facilities in the service contracting (telephone number, action “we will call you”, e-mail).


By: Irene Company

Càtering Simpatic

Càtering Simpàtic is a catering company placed in Vilanova i la Geltrú. It is responsable for preparing, performing, offering and serve in every kind of events, since a basic breakfast untill snacks or dinner. Always fitting in with its clients needs in order to achieve their full satisfaction.

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The company have two types of clients. On the one hand, other companies with an exclusive contract for events, it means that they will always contract catering simpatic services for their events. Many of the companies are located in the Garraf region, although events are held throughout Catalonia. Some of the companies which the company work with are:


On the other hand the individuals, they are considered as clients men and women between 25 and 70 years with a middle-income, who live in Garraf district. Those people are not the main client for the Company because their orders are isolated and many of them with a low volumen. But anyway they are also important because they provide benefits during the most isolated periods, such as local parties, Christmas… One type of individual client is Maria;

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