Website review of “LaTostadora”

How friendly is the site?

LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.

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How’s the navigation?

The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).

The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.

If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.

What about the desing?

The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.

The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.

One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.

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Website Review – Kaoa

As you know, my brand is Kaoa and she was born in Portugal. Among the products that the brand sells, we can find dresses, jumpsuits, bodys, tops, pants, coats, skirts, etc. Importantly, it’s an exclusively female brand.

On the other hand, with a personalized design, her website reflects the feminine, elegant and exclusive style of clothing. Furthermore, it transmits the formal and emotional tone of the brand that her consumers also have. For this reason,  the audience engage with the brand’s personality because Kaoa has a specific target and isn’t aimed to any type of public.

Positive points:

Firstly, as for the structure of the website, at first sight it’s a welcoming site because transmits her values based on formality and elegance through a white tonality combined with professional photographies and with high photographic quality and fashion models. It’s full of blanks spaces and there isn’t saturation of information. For this reason, it’s easy to read the page, to interact in it and represents very well the personality of the brand.

It’s a typical website inside the fashion world, especially because the clothes are modern. In the right top you can access to your personal account and you can see a basket in which there are accumulate the items that you want to buy. On the other hand, in the left top of the page we can see that the web is available in two languages: Portuguese and English, and can be purchased in 3 types of currency: Dollar, Euro and Reais.

Looking down, also it’s important to emphasize that the font and the photographies transmit peace and they are in harmony. Moreover, about the font, it’s used throughout the page and the capital letter is used to highlight the titles and to draw more attention. They combine the black color and the red color to highlight the options and the prices.

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Secondly, the main menu is very simple because it’s only made with three options: the home page, the contacts and the collection, which contains the different items or products that the brand sells. The website has a logical structure and an easy and clear navigation but there are some options that don’t offer too many help or information in them. Also, we can see the pictures of clothes in groups of three or one in one.

Furthermore, in the bottom-left corner are different options about delivery, terms and conditions of use, legal notice or other information about the brand. Also, we can find information about our orders, our credit slips or our vouchers. During you stay inside the home page, you can use a small arrow located in the bottom-right corner that takes you up the page quickly.

As we can see, the website has a minimalist and attractive design that facilitates the understanding to the client. This design is made by the ForDesign agency and there are the copyright statement at the bottom of the website. In adittion, there are many photographies that it grab and hold our attention because we can see the different products dressed by the models. Also, Kaoa uses these photographies as visual helps and as buttons in 3D to be able to accede directly to the page of the collection of clothes. The design transmits the main objective of the brand and her essence.

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Thirdly, the site uses this way to interact with the consumer for two reasons. The first is that it offers photographs and helps to expand the user’s knowledge about the brand. On the other hand, the most important is that it allows online shopping. This will satisfy the needs of the consumer, since you can see and buy the product that you want thanks to the website. About e-commerce, the purchase process is very simple and the user experience is valued positively. As on most pages, it’s necessary to create an account to make an online order.

On the other hand, in the bottom part, the website offers the possibility to subscribe for the newsletter accompanied by a direct access to different social networks like Instagram or Facebook, but they don’t have Twitter, Pinterest or Blog. In this case and in all the website, a new tab opens from the main web, and navigation isn’t lost. Also, there isn’t Plug-In share or social news feed news box. Finally, as a plus, we found that the page is optimized for mobile phones and iPads.

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Negative points:

The first negative point is about the help section and costumer service because it isn’t good and complete. They should have a specific section in which the different ones and more common FAQS were answered. If you have any doubts, you have to contact yourself across a message, therefore, it’s difficult to obtain an immediate answer.

As for the contact information, we only have the messenger service customer. On the other hand, we don’t know the address of the physical store because the opening is very recently and haven’t yet updated the website. But we also don’t know any other brand information such as the contact phone or a brief description of her history. They should fill the section “About us”, since it’s totally empty and because there are people who enter in the website through social networks and don’t know absolutely nothing about it.

Finally, another negative point is the absence of a search option. The products of Kaoa are named with proper names to be better distinguished. Therefore, consumers could make their purchase faster with a search option to find clothing by the name.

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PdPAOLA’s WEBSITE

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How friendly is the site?

As we can see when entering the webpage, it is very clear. Every category is well separated, and there is a help section in the inferior part of the homepage. In reality this section is of great help as it includes a ring size guide, frequent questions consumers ask or even how to take care of your jewellery. The webpage does not allow enlarging the letter size, but it is available in two languages: English and Spanish. The way they communicate is direct and friendly, as although giving the information in an explicit way the tone they use is not aggressive but proximate.

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Does it communicate everything it needs to?

The intention is clear, to sell. The entire webpage is costume-made for the consumer, in my opinion the have taken into account every detail. Just as we can see in the photographs shown, the brand focuses on a young public. The whole web follows a same range of colours, which tend to be pastel and neutral colours, showing a great consistency.

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The steps the possible client must follow are actually quiet simple, and the sequence tends to be the following: enter the webpage, select a category or collection, once chosen the article, it can be added to the cart and from there on the payment can be made. Afterwards a confirmation mail is send with the payment info and the tracking code to follow the article.

How relevant is the content to your audience ?

The correlation between the advert and what can be really seen on the webpage, is very good, for which it is relevant for its visitors. Almost the same categories can be observed as on the webpage, and the description that is shown in the under text corresponds perfectly with what PdPaola represents.

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How beneficial is its interactivity?

In fact, PdPaola being an 80% e-commerce brand, the interactivity shown on the webpage is elevated, as it is present on all the social networks that their consumers use. In addition on the homepage, it is already displayed and it redirects you to their Facebook or Instagram page. The also aim to linger less than 24 hours and respond either through telephone, e-mail or social networks. 15240315_10153964853876087_1676747433_n

Actually on their social networks they do not tend to show prices, but on the webpage it can be seen, or for example if you want a specific reference of an article you want to search in the shop and this is the same, that would be of great use.

A thing that PdPaola does good is for the online command, your personal e-mail and address is asked, for which they can get the information of the place from which the order is made and they can also send newsletters or punctual promotions to the consumers.

 

What about navigation?

Just as we said before, the webpage has a simple and logic structure to follow. Both for the way they have divided the categories as for the easy ways of contact they offer. It is very difficult that a user gets lost or does not know what to do when he/she gets to the webpage. It is true that there is nothing where you can search for an article but from my point of view it is quiet intuitive.

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The brand’s logo, which is situated on the left side of the webpage, is the symbol that returns us back to the homepage.

Design and copy quality

Like said before the webpage has a strong and uniform colour range. It uses an elegant, attractive and an easy to use design, which facilitates the purchase for the users. Everything that is on the web is focused on being understood, either through the texts, images or titles used. It follows a logic and specific order, full of pictures with descriptions so there can be no doubt.

These descriptions have a perfect coherence with the object in question, that is being described, for which it is well thought of. The webpage does not communicate with the target, but the social networks are there instead for that, they serve as a support to give more information of their products and they make the purchasing of them easier. The only information that is not given about the products, is about the brand, so the content offered is more descriptive than with a tone of persuasion.

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It is true that depending on who reads the webpage; it can be required to enlarge the letter type of the description given, but being a young target, it should not be a problem, but something to take into account. Also being true is that the spaces are respected perfectly , and there is a breathing space between texts, and other options that augment the information of the product.

The webpage is updated for 100%, for example, when the Black Friday promotion is done or any other promotion the discount for certain articles, the reduced product price appears automatically or in the case of the Black Friday promotion it is normal for an image with text to show up on the homepage.

The credibility of the webpage is being reinforced by the presence of the brand on its networks; a serious web is shown with reliable contact information and with warranties on the payment. Also the actions that the PdPaola team carries out, are focused on this, for example, the confirmation mail, the tracking code, show their clients on their social networks and the also collaborate with bloggers, which is of vital importance as they have a great influence on their target.

Loading speed is very fast and it does neither take long for the images to load nor being redirected to the homepage.

If you want to know more about PdPaola here is the link : http://www.pdpaola.com/es/

LINKSTORE AND ITS CONSUMERS

Linkstore Official website

LINKSTORE is a Portuguese brand which designs accessories and clothing items for men.

All the products are made in Portugal and the brand excels in their design.

 

The brand started in 2013 by being just a hobby for its founders: A couple of friends who just wanted to do a project together. The owners of the store are proud of their motto: LKS – Lets Keep it Simple, which means all their products are simple products, made with the best materials and easy to use.

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Read More »

Audience Analysis – Modomoto

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MODOMOTO is a german online company which wants to help men to get well-dressed. Their approach is easy: they want to free men from the burden of shopping, and their team of experts will make sure that the customer will always look his best. In order to do that, they offer a platform where you type what you like and what you don’t, and after that, their stylist’s team put their knowledge to create your own personal outfit.

In 2011, Corinna Powalla created the company in a Berlin office with one style expert. Since that it has turned into a continuously growing, and actually has more than 250,000 customers, plus over 200 employees.

We start analyzing its audience through demographic aspects such as gender or income level. It’s obvious that they do a gender distinction because they don’t sell women clothes, but also they look for people who has at least regular incomes, because an outfit can cost from 140€ up to 1000€.

Also, for psychographics aspects we find a clear company positioning, because as they say “they want to free men from the burden of shopping” so they take advantage of people’s laziness and their need of looking good.

The website follows this idea of lack of complexity, which makes it easier for its costumers. With a very intuitive interface you can get yourself dressed in less than 10 minutes (is what it takes to fill out your style profile). So people who want to show how well they are dressed (casual, trendy, business casual or classic) can satisfy their needs on the website.

Defining personas

Edward. A twenty year old man, who spends all the week in the gym, working on his muscles, thinking that as further he goes in his workout, it will make it easier for picking up girls. But that doesn’t do the job. That’s the reason a friend of him recommended to change his style, and then is when he suggested Modomoto.

Personas collage

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Audience analysis for PDPAOLA

How PDEPAOLA describes itself 

Today, any woman who loves fashion creates her own style and identity. She cares about wearing pieces that show who she is and that are a reflection of her personality.
P D PAOLA is about making this possible in the jewelry field, designing pieces that are part of a well explained story in a setting of elegance and modernity. They believe in jewelry as a form of expression, a field in which endless materials and element combinations help shape an attitude.

PdPaola established in 2014 in the heart of Barcelona, their team started pursuing a dream. We haven’t looked back since. Now, it has two shops one in Diagonal Mar, and the other in la Maquinista.

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PDEPAOLA's target

The target group we aim for are girls between 16 and 30 years old with a average purchasing power. They live in Barcelona and tend to study studies from the social sciences area instead of science studies.

They share the hobby of travelling, and follow the following slogan; “travelling is the only thing you buy that will enrich you”. This is why they spend great part of their summer holidays travelling, the most popular destinations are beach destinations, they usually travel with their friends or family, and less in couples.

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Santorini island

An other of their hobbies are TV-series, most of them don’t watch them through conventional means, but instead they watch foreign series online. Between the favourites are: Gossip Girl, Little Liars and Castle.

They don’t really like reading, but they do share preferences in this, most of the books they choose are about stories they feel identified with or romantic novels. But they are fans of gossip and fashion magazines.

They like fashion, and to go shopping, generally with friends as they share the same tastes. They find out about new trends through bloggers or influencers, who they follow through Instagram and afterwards they look the clothes, they liked, up with references on 21 buttons.

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Gigi Vives & Aida Doménech

The music they usually listen to is commercial, in others words, the songs that sound at the clubs they visit. Normally they go out to clubs in uptown Barcelona, where most of the songs that are played are Reggaeton, R&B and Dance.

Besides going out, another of their hobbies is the interest of decorating, more specific that of their own room, in which they try to reflect their personality. They tend to use warm and soft tones to decorate, and they tend to go to shops like Casa Viva, Muy Mucho and Ikea to decorate.

Where they tend to drink or eat something with their friends are mainly fancy restaurants, where their favourite bloggers go. The places they generally visit serve hamburgers, smoothies or more elaborated food; a good example of this is the Nacional, a restaurant where they serve a great variety of food. They tend to eat more with their eyes, or better said from pictures, than with their own criteria, but they still like to enjoy what they are eating.

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Smoothies

To finish, it should be said that, even though they like eating and enjoying it, they have a great interest for the healthy life. This is why, with the exception of the days they go out to eat, at home they take care of themselves and practice sports, the most common one between them is jogging.

 

If you want more information, you can go to PDPAOLA’s web:

http://www.pdpaola.com/en/

One of their clients is Paula :

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