Website review of “LaTostadora”

How friendly is the site?

LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.


How’s the navigation?

The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).

The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.

If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.

What about the desing?

The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.

The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.

One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.

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Website Review: Modomoto

– Make it easy –

Modomoto is a german curated shopping service for men. Their moto is “to burden man from shopping”, so they developed a new concept of website to transmit that vision. They also understand, the target wants things easy and simple. So they created…

A website which make the audience feel like they are not in a regular e-commerce. A website with a very easy interface, that thanks to a good looking design and key information, make the audience understand that this experience will be more easy and relaxed than going out shopping.


The website is a scroll divided in three sections: how it works, outfits, and prices. The titles show exactly what the user is going to find. The description of each section is written in an informal way and those are also displayed with pictures and draws which helps connecting with their audience.


On top of the site, user finds the tabs, any of those have the same titles of the sections. By clicking on them it will redirect to the part of the site it talks about that, except the third tab “gift shop”. That one will open a new page in german, even if it’s set up in english.

The buying process starts when the user hit the “start” button. This button is displayed at the botom of every slide to make the customer experience easier.

Again, very easy interface to fill the customer preferences, light colours, key words, pictures and a bar, which indicates how far are from ending this process. Everything done to make the process of buying very easy and clean. Oriented customer point of view. xxxxAt the bottom of the site you find another tab section in which find FAQ’s Media reports, Jobs or the contact section, but also you can download the iphone app, changing the language, subscribing to the newsletter or checking which payment methods are accepted.



  • Modomoto created a very nice environment in which their audience can interact very easily.
  • Nice design, clean, simple (good combination of colours, typography)
  • Key information
  • Atention to details (social media plug-in, payment methods, clothes brands )
  • Scroll website
  • Buying process very intuitive
  • Tabs displayed at the bottom give more information


  • German is the main language .
  • Language can only be changed at the bottom of the site, and written as “en” confuses, will help using a flag instead.
  • There is not an app for android
  • Adding more languages could be a good idea
  • Adding a chat to interact with some experts could be interesting


Adrià Cabiscol

Càtering Simpatic’s website




The first thing that we find in google when we search “simpatic” is where the business is and what they do. The takeline is a review about what is the principal activity of Càtering Simpatic: sell sandwiches and bread in their coffee shops and serve caterings. 

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First of all, the page work well on all Macs and PCs (and mobiles), is web responsive.The web site fell you welcome, because there are some white blanks where you can relax your look, there aren’t much text and the colors are neutral. On the top, at the right, there is the option to change language; nowadays they only have Spanish or Catalan. They have link directly to his social networks; Instagram and Facebook, where the user can find additional information about what the company do, and content of interest for the target.

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In the home of the page there remains very clear the aim of the web, which is to do an online order. The most differential attribute that the service offers. This one notices in one of the taps (products) and in the home on a square.

The web site have different taps:

  • Home: there is the principal information about the business: what they do, where it is and what you can do in the site (phone, see products and do a online order). There are different images about: events that the company had done, products, and pictures of the coffee shops…
  • Qui som (who we are). There is explained the history of the company and the location of the coffee shops. Also there are some of the companies that are regular customers, what make the service more credible.


  • Productes (Products): there you can do the online order and see all the products, with pictures of each one of them, and information of what each contain.

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  • Preguntes frequents (frequent questions). It could be the help section.
  • Contacte (Contact): what you have to do to contact with the company, and the localization of the locals.

The headline is always the same:  the different sections, the logo (in the top left), the change of language and the links to social networks. When the client visits the different sections, he can know perfectly where he is, because the taps changes colors depending on what you are visiting, it’s what make the page arranged and friendly to use.


The language that the company use is informal, suitable for all the publics, with a dark background and white letters, which does more easily the reading and the comprehension. The message is simple, concise and focused to the customer.


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The interactivity of the client with the company is important in the trade of services. In the web site there is a square of “call us”, where the client receives a more personalized attention to do his order. In the section contact there is all the information to contact to the company: e-mail, telephone and location of the coffee shops (also in the footer of all the pages) with a site map, and a contact form to do additional questions.

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The web site is:

Objectives Analysis



Càtering Simpatic‘s principal objective is to gain positioning in the market, be announced. For this reason, he chooses the on-line communication as a tool to increase sales and to extend brand presence, with it the company want:

  • Increase the visitor to the web page. Opposite to his competition, it’s the only company that gives the possibility to his clients, doing his on-line orders. It is an aspect that the company wants to promote. At the same time, the company use this tool to reduce costs of service by the automation of business processes.



  • If you don’t report, you don’t exist. The company has entered in the social networks; they are in Facebook and Instagram. Where he reports to his clients, not only what he offers also the image of the company. With this, the company use internet as a tool to provide pre-and after sale to customers and to get closer to the customer, establishing dialogues, learning about them, asking them about their needs and concerns, etc.


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At the same time, the company can do off-line communication to be announced; being present at fairs (an example can be the November fair of Vilanova i la Geltrú) and promoting local actions (as the Solidary dinner in the “Museo del Ferrocarril de Catalunya” organized by CadenaSERCatalunya and Centre Dental Vilanova).

Using the smart pattern, the objectives that the company what to expire, have to be:

  • Measurable.
  • Specific.
  • In a concrete time.
  • Realistic.
  • Achievable.

For this motive, Càtering Simpatic determines certain objectives to expire monthly:

  • Increase 10% the number of visits and orders in the web site as a reach objective.
  • As InterAct objective, the company propose to increase 20% the likes in his Facebook page.
  • Increase the conversion rate 5%, doing more actions in the web site, to convert the visits to sells. To improve it, Càtering Simpatic have to improve the usability of the web site; doing a post-buy questionnaire (evaluating his satisfaction of purchase) and give more facilities in the service contracting (telephone number, action “we will call you”, e-mail).


By: Irene Company


Electronic commerce (e-commerce) is a type of a business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. It can be thought of as a more advanced form of mail-order purchasing through a catalog. Almost any product or service can be offered via e-commerce, from books and music to financial services and plane tickets.


History of e-commerce

The beginnings of e-commerce can be traced to the 1960s, when businesses started using Electronic Data Interchange (EDI) to share business documents with other companies. In 1979, the American National Standards Institute developed ASC X12 as a universal standard for businesses to share documents through electronic networks. After the number of individual users sharing electronic documents with each other grew in the 1980s, in the 1990s the rise of eBay and Amazon revolutionized the e-commerce industry. Consumers can now purchase endless amounts of items online, both from typical brick and mortar stores with e-commerce capabilities and one another.

The benefits of e-commerce include:

  • 24 hours a day, seven days a week availability
  • the speed of access
  • the wide availability of goods and services for the consumer
  • easy accessibility
  • and international reach.

Its perceived downsides include:

  • sometimes limited customer service
  • consumers not being able to see or touch a product prior to purchase
  • and the needed wait time for product shipping.



The two most common participants in e-commerce are businesses and consumers. Based on this we can come up with four primary e-commerce types:

1. Business to Business E-commerce (B2B E-commerce)

In this type of e-commerce, both participants are businesses. As a result, the volume and value of B2B e-commerce can be huge. An example of business to business e-commerce could be a manufacturer of gadgets sourcing components online.

2. Business to Consumer E-commerce (B2C E-commerce)

When we hear the term e-commerce, most people think of B2C e-commerce. That is why a name like pops up in most discussions about e-commerce. Elimination of the need for physical stores is the biggest rationale for business to consumer e-commerce. But the complexity and cost of logistics can be a barrier to B2C e-commerce growth. Another example of B2C e-commerce is Just Eat.just-eatamazon

3. Consumer to Business E-commerce (C2B E-commerce)

On the face of it, C2B e-commerce seems lop-sided. But online commerce has empowered consumers to originate requirements that businesses fulfill. An example of this could be a job board where a consumer places her requirements and multiple companies bid for winning the project. Another example would be a consumer posting his requirements of a holiday package, and various tour operators making offers.

4. Consumer to Consumer E-commerce (C2C E-commerce)

The moment you think of C2C e-commerce comes to mind. That is because it is the most popular platform that enables consumers to sell to other consumers. Since is a business, this form of e-commerce could also be called C2B2C e-commerce (consumer to business to consumer e-commerce).


Ana Galfi