Website review of “LaTostadora”

How friendly is the site?

LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.

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How’s the navigation?

The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).

The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.

If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.

What about the desing?

The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.

The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.

One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.

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Website Review : MixNature

MixNature provides personalised skincare products, based on a unique combination of natural ingredients. All the products are made in a laboratory in Latvia, one of the greenest and purest countries in Europe.   W-E-B-S-I-T-E    R-E-V-I-E-W I. Aesthetic Let’s first talk about the aesthetic point of view. MixNature website’s is totally harmonious and friendly, the colors […]

PdPAOLA’s WEBSITE

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How friendly is the site?

As we can see when entering the webpage, it is very clear. Every category is well separated, and there is a help section in the inferior part of the homepage. In reality this section is of great help as it includes a ring size guide, frequent questions consumers ask or even how to take care of your jewellery. The webpage does not allow enlarging the letter size, but it is available in two languages: English and Spanish. The way they communicate is direct and friendly, as although giving the information in an explicit way the tone they use is not aggressive but proximate.

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Does it communicate everything it needs to?

The intention is clear, to sell. The entire webpage is costume-made for the consumer, in my opinion the have taken into account every detail. Just as we can see in the photographs shown, the brand focuses on a young public. The whole web follows a same range of colours, which tend to be pastel and neutral colours, showing a great consistency.

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The steps the possible client must follow are actually quiet simple, and the sequence tends to be the following: enter the webpage, select a category or collection, once chosen the article, it can be added to the cart and from there on the payment can be made. Afterwards a confirmation mail is send with the payment info and the tracking code to follow the article.

How relevant is the content to your audience ?

The correlation between the advert and what can be really seen on the webpage, is very good, for which it is relevant for its visitors. Almost the same categories can be observed as on the webpage, and the description that is shown in the under text corresponds perfectly with what PdPaola represents.

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How beneficial is its interactivity?

In fact, PdPaola being an 80% e-commerce brand, the interactivity shown on the webpage is elevated, as it is present on all the social networks that their consumers use. In addition on the homepage, it is already displayed and it redirects you to their Facebook or Instagram page. The also aim to linger less than 24 hours and respond either through telephone, e-mail or social networks. 15240315_10153964853876087_1676747433_n

Actually on their social networks they do not tend to show prices, but on the webpage it can be seen, or for example if you want a specific reference of an article you want to search in the shop and this is the same, that would be of great use.

A thing that PdPaola does good is for the online command, your personal e-mail and address is asked, for which they can get the information of the place from which the order is made and they can also send newsletters or punctual promotions to the consumers.

 

What about navigation?

Just as we said before, the webpage has a simple and logic structure to follow. Both for the way they have divided the categories as for the easy ways of contact they offer. It is very difficult that a user gets lost or does not know what to do when he/she gets to the webpage. It is true that there is nothing where you can search for an article but from my point of view it is quiet intuitive.

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The brand’s logo, which is situated on the left side of the webpage, is the symbol that returns us back to the homepage.

Design and copy quality

Like said before the webpage has a strong and uniform colour range. It uses an elegant, attractive and an easy to use design, which facilitates the purchase for the users. Everything that is on the web is focused on being understood, either through the texts, images or titles used. It follows a logic and specific order, full of pictures with descriptions so there can be no doubt.

These descriptions have a perfect coherence with the object in question, that is being described, for which it is well thought of. The webpage does not communicate with the target, but the social networks are there instead for that, they serve as a support to give more information of their products and they make the purchasing of them easier. The only information that is not given about the products, is about the brand, so the content offered is more descriptive than with a tone of persuasion.

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It is true that depending on who reads the webpage; it can be required to enlarge the letter type of the description given, but being a young target, it should not be a problem, but something to take into account. Also being true is that the spaces are respected perfectly , and there is a breathing space between texts, and other options that augment the information of the product.

The webpage is updated for 100%, for example, when the Black Friday promotion is done or any other promotion the discount for certain articles, the reduced product price appears automatically or in the case of the Black Friday promotion it is normal for an image with text to show up on the homepage.

The credibility of the webpage is being reinforced by the presence of the brand on its networks; a serious web is shown with reliable contact information and with warranties on the payment. Also the actions that the PdPaola team carries out, are focused on this, for example, the confirmation mail, the tracking code, show their clients on their social networks and the also collaborate with bloggers, which is of vital importance as they have a great influence on their target.

Loading speed is very fast and it does neither take long for the images to load nor being redirected to the homepage.

If you want to know more about PdPaola here is the link : http://www.pdpaola.com/es/

Fifteen Seconds (Objectives and Convertion)

Objetcives

The main goal of the brand is to get the 3.000 tickets sold out. The strategy of Fifteen seconds contains much more. Furthermore, part of the strategy is to get loyal customers who are going to visit the festival at every time when it takes place. Every year, Fifteen Seconds is searching for new festival partners. What the brand therefore did is to create a community of curious minds. Once people had been part at the festival, they get newsletter in which they are kept informed about the next year’s festival, speakers, pre-sale start and so on. The interesting thing in the e-mailing is that they don’t keep a formal language, thus they communicate with you as you would be a friend in which they are providing a much more relaxed feeling and a positive experience as an outcome.

Sell: The company Fifteen Seconds uses their website to provide the festival tickets. In that view we  are talking about direct sales. Of course, it is possible to buy the tickets at the gate but most of them are going to be sold on the website. Thus, customers are independent of the location and time and are able to buy the tickets online. Furthermore, they have the possibility to get discounted prices in different phases of the sales where prices are increasing (early-bird tickets). This allows the brand to sell the tickets already nine month before the festival starts. In case there are not enough sold tickets, the company could react with additional campaigns to increase sales.

http://fifteenseconds.co/en/

Serve: As already mentioned is the brand using their website to pre-sale the tickets in which consumers have the possibility to get discounted prices on for example early-bird tickets, where they have price variations in different phases in which they are going to increase.  Fifteen Seconds is therefore using different digital channels to get the customer attention for the pre-sale phase but also to recap moments from the festival to give the consumer a summary about the festival experience in an after-sale phase.

Implemented channels hereby are:

  • YouTube

YouTube is providing a recap of the festival in which the brand provides an admission of the presentation of the keynote stage. Thus, visitors of the festival have the possibility to watch the presentation they have missed or if they just would like a more accurate look at it in afterwards. This is also a good strategy in order to generate new potential customers. There are probably consumers who have heard about the festival, so the first thing they are going to do is to type the name of the brand into Google. There they will get the access to the recap video on which they can have a look at it. After watching that consumers are probably so impressed about the content, that they will take part of the next festival. A Second possibility is that visitors are afterwards able to show some impressions of the festival to their friends and generate therefore potential visitors of the next festival.

  • Facebook (Fanpage)

The Facebook fan page is as well in the pre-sale as in the after-sale phase used. During the whole year, the brand is using the Facebook page to release articles written by their bloggers, draw attention for the pre-sale of the festival tickets or to present some captured moments after the festival. The brand is working with the same principle for other social media channels as Instagram and Twitter.

https://www.facebook.com/wethinkahead/?fref=ts

  • Instagram (#thinkahead #fifteenseconds)

Instagram is also so used for user-generated content in the after-sales period, but more of the in a later point.

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  • Twitter

Talk: In case of any kind of problem at the pre-sale phase, costumers have the possibility to go in a direct conversation with the organizer of the festival. This helps to a higher customer satisfaction and a faster problem solving. On the site of the website, there is a speech bubble icon, with one click there is a chat window opening which allows to chat with one responsibles and in 2-5 minutes one of the employees is going to answer on any issues.

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Second for the very important for the talk in this case is Instagram and Twitter where people are forced to capture moments and publish them on the platform under the hashtag “#thinkahead16”. At certain points during the festival the audience is also being forced to re-tweet certain things or actions.

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 Measurement: As we have heard, the goals of the festival are:

  • Selling 3.000 tickets
  • Generating new partners
  • Engaging customers (make them loyal)
  • Interact the customers

 How can this objectives being measured?

First, we are talking hereby about realistic goals, which means that they are achievable. Those just analyzed goals can be easily measured. The  visitor they can measured on the sold tickets, the partners on the number of the new partners, the consumers who have done repurchase on the database in which are names, e-mail addresses and so on saved and finally the user generated content with the number of posts in social media platforms under the hashtag “thinkahead16” and subscriptions.

Convertion

So let’s talk about the convertion. The convertion is it the final target action which is requiered by the advertiser. The most important convertion for the brand is the sale of a ticket on their homepage. Furthermore other convertion are happening on social media plattforms as for example:

  • Twitter

Twitter is not important as the convertion sold tickets, but it is important to engage the customers. In terms of that the convertion would be a subscription, a follow, a tweet or a re-tweet.

  • Instagram

The convertion on Instagram would be the user generated content in form of the post of a selfmade picture around the festival under the hashtag “#thinkahead16”.

  • YouTube

On YouTube the convertion could be measured on the posts, the likes or the subscription. But this marketing instrument was implemented for a much more important convertion which is first reach and second generating new potential customer. Still to mention is that the actual convertion (ticket sale) it is difficult to measure if it’s the success of the YouTube kampagne.

  • Facebook

The convertion on Facebook is a similar one than on Twitter as the content it’s mostly the same. Thus as convertion we have a new like, a new group member, a share or a subscription.

Lukas Lanbacher