Website review of “LaTostadora”

How friendly is the site?

LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.

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How’s the navigation?

The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).

The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.

If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.

What about the desing?

The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.

The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.

One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.

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Website review – Just Eat

How friendly is the site?

The website does somehow feel friendly and welcoming. The first image that is shown portrays what is the main mission and point of the service, which is food. Call to action and benefits of visiting the site are immediately made known to the visitor at the middle of the first page he/she opens. Help section indeed is helpful offering answers and solutions to the most common issues that customers have experienced.

 

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Does it communicate everything it needs to?

The site clearly communicates the purpose that is serves, all the factors contribute to that, including the website name, images and calls to action.

How beneficial is the interactivity?

The site offers an option to the customers to leave a review. This is very valuable for the customers as it can help them when deciding which option to choose. It also gives an opportunity to the company to improve their service based on the negative feedback which helps them when identifying what needs changing or improving.

 

Navigation?

The structure of the site is logical and simple. The navigation of the site is also very clear and easy as it is leading the visitor throughout the each step they need to make in order to complete an order. Furthermore the site offers a search option as well to make it even more simple to visitor that already know what they want and want to speed up their purchasing process.

Design quality?

The design of the website is fairly minimalistic as it serves to portray the message of a simple and quick service and purchasing process. In the middle of the site there is a call to action, which when completed, takes the visitor to another page where is the second step.

Copy quality?

All the content on the website is clear and relevant, there is no unnecessary information to aggravate the visitor.

 

Conclusion?

To conclude the website is very well constructed. The text, use of images and colors, the navigation of the site…overall every aspect of the website is constructed in such way to make the purchasing process as easy and simple as possible. It encourages the visitor to use their service as it is extremely simple and convenient. The website is also adapted to each of the countries it operates in so depending on the market preferences there might be some changes from country to country. Nevertheless, in every country the website and the company have the same message and values.

 

Ana Galfi

PdPAOLA’s WEBSITE

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How friendly is the site?

As we can see when entering the webpage, it is very clear. Every category is well separated, and there is a help section in the inferior part of the homepage. In reality this section is of great help as it includes a ring size guide, frequent questions consumers ask or even how to take care of your jewellery. The webpage does not allow enlarging the letter size, but it is available in two languages: English and Spanish. The way they communicate is direct and friendly, as although giving the information in an explicit way the tone they use is not aggressive but proximate.

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Does it communicate everything it needs to?

The intention is clear, to sell. The entire webpage is costume-made for the consumer, in my opinion the have taken into account every detail. Just as we can see in the photographs shown, the brand focuses on a young public. The whole web follows a same range of colours, which tend to be pastel and neutral colours, showing a great consistency.

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The steps the possible client must follow are actually quiet simple, and the sequence tends to be the following: enter the webpage, select a category or collection, once chosen the article, it can be added to the cart and from there on the payment can be made. Afterwards a confirmation mail is send with the payment info and the tracking code to follow the article.

How relevant is the content to your audience ?

The correlation between the advert and what can be really seen on the webpage, is very good, for which it is relevant for its visitors. Almost the same categories can be observed as on the webpage, and the description that is shown in the under text corresponds perfectly with what PdPaola represents.

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How beneficial is its interactivity?

In fact, PdPaola being an 80% e-commerce brand, the interactivity shown on the webpage is elevated, as it is present on all the social networks that their consumers use. In addition on the homepage, it is already displayed and it redirects you to their Facebook or Instagram page. The also aim to linger less than 24 hours and respond either through telephone, e-mail or social networks. 15240315_10153964853876087_1676747433_n

Actually on their social networks they do not tend to show prices, but on the webpage it can be seen, or for example if you want a specific reference of an article you want to search in the shop and this is the same, that would be of great use.

A thing that PdPaola does good is for the online command, your personal e-mail and address is asked, for which they can get the information of the place from which the order is made and they can also send newsletters or punctual promotions to the consumers.

 

What about navigation?

Just as we said before, the webpage has a simple and logic structure to follow. Both for the way they have divided the categories as for the easy ways of contact they offer. It is very difficult that a user gets lost or does not know what to do when he/she gets to the webpage. It is true that there is nothing where you can search for an article but from my point of view it is quiet intuitive.

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The brand’s logo, which is situated on the left side of the webpage, is the symbol that returns us back to the homepage.

Design and copy quality

Like said before the webpage has a strong and uniform colour range. It uses an elegant, attractive and an easy to use design, which facilitates the purchase for the users. Everything that is on the web is focused on being understood, either through the texts, images or titles used. It follows a logic and specific order, full of pictures with descriptions so there can be no doubt.

These descriptions have a perfect coherence with the object in question, that is being described, for which it is well thought of. The webpage does not communicate with the target, but the social networks are there instead for that, they serve as a support to give more information of their products and they make the purchasing of them easier. The only information that is not given about the products, is about the brand, so the content offered is more descriptive than with a tone of persuasion.

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It is true that depending on who reads the webpage; it can be required to enlarge the letter type of the description given, but being a young target, it should not be a problem, but something to take into account. Also being true is that the spaces are respected perfectly , and there is a breathing space between texts, and other options that augment the information of the product.

The webpage is updated for 100%, for example, when the Black Friday promotion is done or any other promotion the discount for certain articles, the reduced product price appears automatically or in the case of the Black Friday promotion it is normal for an image with text to show up on the homepage.

The credibility of the webpage is being reinforced by the presence of the brand on its networks; a serious web is shown with reliable contact information and with warranties on the payment. Also the actions that the PdPaola team carries out, are focused on this, for example, the confirmation mail, the tracking code, show their clients on their social networks and the also collaborate with bloggers, which is of vital importance as they have a great influence on their target.

Loading speed is very fast and it does neither take long for the images to load nor being redirected to the homepage.

If you want to know more about PdPaola here is the link : http://www.pdpaola.com/es/

Branding, a technique in expansion.

What are we talking about when we refer to branding?

VIDEO- What is branding? (link)

The branding concept refers to the making process of a brand. So it’s all about the strategy for managing the related assets, directly or indirectly, with a comercial name and it’s own logotype.

These factors influence the brand’s value and the customer’s behaviour. A company with a high value brand, an strong corporative identity and a good market position will be a secure source of income on the long term.
Branding seeks to highlight the power of the brand, those intangible values such as singularity and credibility, which allows brands to distinguish from the others and to cause then an unique impact in their market. In other words, what branding tries to do is to underline those qualities that build the company strenghs.
In this way is possible that the costumer associates the bran with a concrete value as for instance “inovation”.
The aim then is to achieve that what we want to reflect about our brand is what the costumer perceives. Let’s keep in mind that even if we are talking about an emotional perception, if good developed it can last forever.
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Branding online.
On previous times, when there was no internet yet, branding required the integration of publicity, the costumers’ service, the promotion, the public relationships, the direct marketing, mailings, discounts, sponsorization, the “mouth to mouth” and so many other ways to communicate.
However, nowadays, that concept has changed in our 2.0 world.
The truth is that: may technology is new, but the factors that make the costumers buy a product or not haven’t changed. People still want products or services with trust companies they can believe in.
People want to be sure that those companys will be there the day after, in the future, or anytime they need; simply because they may are not happy with their bought and want to exchange it or the hole way around and they actually want to buy more.
Publicity using banners (even with “flash” or animations) have never create good brands and it won’t happen ever. The “click-through” doesn’t create brands. Even publicity by its own can’t create brands. Nor the e-mail does.
The birth of the brand’s image, or branding, is something that succeeds on the long term as the result of a huge and continuous effort to keep communicating consistently and clear.
To sum up, for a web to succeed in addition to offer any product, it has to offer some additional services: quality services, dynamic information, customer services, etc. Details that make the web attractive not just for buying but for simply having a look.
Branding main objective: recognizing of the brand.
The brand’s experience should start with a simple recognizing of itself. Brands don’t just depend of their pictures, they reach the costumers in many ways.
In fact, the more ways we can relate the brand to any sense, the stronger our experience as costumers with it -and more solid the vincle will be then-.
Is precisely because of this that branding describes itself as: the building process of a brand by any possible active than identifies it.
As a show of all said, try answering the next question: could you distinguish a brand just by seeing its product, without any picture or colour clue?
The best brands did it.
levis   Levi’s
bic   Bic
coca-cola  Coca-Colacrayola   Crayola
lego   LEGO
converse Converse
mcdonnalds  McDonald’s
starbucks   Starbucks
In short, although many times we do not realize its importance, branding is a maintenance of a set of attributes and values inherent in the brand and will be so the public will identify it.
Finally, let me add for you an example of how the construction of a brand begins at home:
branding-positive
Meritxell Borrell.