What is the R.A.C.E plan ?
The R.A.C.E model/plan is divided into 4 letters, each one of them represents a step to reach your digital marketing objectives. It has been created to help Small and large businesses so they can take the opportunities the digital worl offers them.
I. REACH : To build the reputation of a brand and its products and create trafic on your website and social medias.
II. ACT : Encourage your target audience to discuss or exchange opinions on your social medias. This step is also about encouraging the potential costumers to take the next step, persuading them to buy and/either subscribe.
III. CONVERT : Convert the interest of your target audience into acts.
IV. ENGAGE : This last step consists of developing a long lasting relationship with your costumers so they will be loyal to you and recommend your brand.
To sump up the race model in other words : “It is about using best practice web analytics techiniques to get more commercial value”