LinkStore – Website Evaluation

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Overall the website feels very welcoming, you can see that it is very design oriented as it is very simple with numerous pop-up menus.

You can see right away that it’s a clothing website and that the objective is to sell.

The tone of the website is very informal and you can see it is made for international customers as the only language available is in English despite of it being a Portuguese brand.

It is a very minimalistic website so there is a lot of black spaces so it can be more clear to read.

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The aesthetics of the website is very consistent, the same colour pallet is used throughout the website.

Regarding the several buttons, they have a button all the time in the top right side of the screen in case the customers has any questions. This button is also a way for the customers to leave their information.

As it is a small company all questions are easily answered and in a fast way.

The website is lacking on Call to Action activity though, there are rarely any buttons that make the customer act on something.

The basic contact information  does NOT appear on the front/main page, it is on a separate page named “Contacts”. There is also a separate page for the company’s history and background, which is a positive thing as it keeps the relationship between customer and company more intimate.

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There are no accessibility facilitators throughout the website- there are no bookmark options, no easy way to return to the main page, and you can’t go to another page without having to go to the popup menu.

The good thing about this pop up menu is that you don’t have to click to see it, you can just hover over it. This is good because then you won’t have to click as often and it will be more easy for the customer to move around the webpage.

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One horrible thing about the website is that there is NO search option, which makes it harder for the user to find what they want.

They also don’t have a landing page with “filler” information so that it helps google introduce the website to the users.

Another good thing about the website is that firstly you arrive on a page with a BIG image on it, and it is an image of the store, is is aesthetically pleasant. If you hover over the name of the store you will find the pop up menu.

One of the big downsides of the web is that almost half the products from the actual store aren’t on the website.

There are no apparent buttons to share the website to other people, but if you scroll all the way down you can see 2 hyperlink  buttons that direct you to their Facebook and their Instagram.  There are also information on the bottom on Shipping information and those kind of things.

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PdPAOLA’s WEBSITE

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How friendly is the site?

As we can see when entering the webpage, it is very clear. Every category is well separated, and there is a help section in the inferior part of the homepage. In reality this section is of great help as it includes a ring size guide, frequent questions consumers ask or even how to take care of your jewellery. The webpage does not allow enlarging the letter size, but it is available in two languages: English and Spanish. The way they communicate is direct and friendly, as although giving the information in an explicit way the tone they use is not aggressive but proximate.

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Does it communicate everything it needs to?

The intention is clear, to sell. The entire webpage is costume-made for the consumer, in my opinion the have taken into account every detail. Just as we can see in the photographs shown, the brand focuses on a young public. The whole web follows a same range of colours, which tend to be pastel and neutral colours, showing a great consistency.

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The steps the possible client must follow are actually quiet simple, and the sequence tends to be the following: enter the webpage, select a category or collection, once chosen the article, it can be added to the cart and from there on the payment can be made. Afterwards a confirmation mail is send with the payment info and the tracking code to follow the article.

How relevant is the content to your audience ?

The correlation between the advert and what can be really seen on the webpage, is very good, for which it is relevant for its visitors. Almost the same categories can be observed as on the webpage, and the description that is shown in the under text corresponds perfectly with what PdPaola represents.

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How beneficial is its interactivity?

In fact, PdPaola being an 80% e-commerce brand, the interactivity shown on the webpage is elevated, as it is present on all the social networks that their consumers use. In addition on the homepage, it is already displayed and it redirects you to their Facebook or Instagram page. The also aim to linger less than 24 hours and respond either through telephone, e-mail or social networks. 15240315_10153964853876087_1676747433_n

Actually on their social networks they do not tend to show prices, but on the webpage it can be seen, or for example if you want a specific reference of an article you want to search in the shop and this is the same, that would be of great use.

A thing that PdPaola does good is for the online command, your personal e-mail and address is asked, for which they can get the information of the place from which the order is made and they can also send newsletters or punctual promotions to the consumers.

 

What about navigation?

Just as we said before, the webpage has a simple and logic structure to follow. Both for the way they have divided the categories as for the easy ways of contact they offer. It is very difficult that a user gets lost or does not know what to do when he/she gets to the webpage. It is true that there is nothing where you can search for an article but from my point of view it is quiet intuitive.

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The brand’s logo, which is situated on the left side of the webpage, is the symbol that returns us back to the homepage.

Design and copy quality

Like said before the webpage has a strong and uniform colour range. It uses an elegant, attractive and an easy to use design, which facilitates the purchase for the users. Everything that is on the web is focused on being understood, either through the texts, images or titles used. It follows a logic and specific order, full of pictures with descriptions so there can be no doubt.

These descriptions have a perfect coherence with the object in question, that is being described, for which it is well thought of. The webpage does not communicate with the target, but the social networks are there instead for that, they serve as a support to give more information of their products and they make the purchasing of them easier. The only information that is not given about the products, is about the brand, so the content offered is more descriptive than with a tone of persuasion.

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It is true that depending on who reads the webpage; it can be required to enlarge the letter type of the description given, but being a young target, it should not be a problem, but something to take into account. Also being true is that the spaces are respected perfectly , and there is a breathing space between texts, and other options that augment the information of the product.

The webpage is updated for 100%, for example, when the Black Friday promotion is done or any other promotion the discount for certain articles, the reduced product price appears automatically or in the case of the Black Friday promotion it is normal for an image with text to show up on the homepage.

The credibility of the webpage is being reinforced by the presence of the brand on its networks; a serious web is shown with reliable contact information and with warranties on the payment. Also the actions that the PdPaola team carries out, are focused on this, for example, the confirmation mail, the tracking code, show their clients on their social networks and the also collaborate with bloggers, which is of vital importance as they have a great influence on their target.

Loading speed is very fast and it does neither take long for the images to load nor being redirected to the homepage.

If you want to know more about PdPaola here is the link : http://www.pdpaola.com/es/

LinkStore – Objectives Analysis

screen-shot-2016-10-01-at-19-40-53LinkStore is a Portuguese brand based in Lisbon that sells national made goods. Their main purpose is to create brand new content and products and sell them to the public.

 

LinkStore’s competitors are every other brand that features products made in Portugal as well as every other clothing and accessory shop in the vicinity. As there are many stores to compete with, LinkStore has to bet on online marketing to prevail, which they aren’t really doing that well.

 

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SELL:

The main aspect this company considers important is to sell their products. On their website it’s really easy to buy their products. Although not all goods are available on their website, the ones that are, can be easily purchased.

After opening the website, it only takes you 3 clicks to buy something and that is a really important factor considering our attention span nowadays – we need a website that doesn’t take long to load and to buy things from.

 

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SPEAK:

The company is present in some social media, but their lack of posting and interaction is what probably keeps them from getting more awareness to their brand. Whether it’s  Instagram or Facebook, the brand seems really poorly interested in creating more posts and with more quality to them.

On their Instagram they post some content but 1st- they don’t have a lot of followers, and 2nd- They only post some of their products without any promotion to them or a link for you to find them or anything

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On facebook their interaction with their public is the same, almost nonexistent. There is no promotion to their products besides posting pictures of them, and consequently, there is almost no feedback from their followers. The different thing on facebook is: their audience is bigger and they have more information on their brand and website. They also have a direct link to the website which is a good thing.

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SERVE:

Another good thing about this company’s website is that whether you’re just browsing for items, or looking at a description of a specific item or just looking at the homepage, there is always a little button present. This button is always on the top in the right corner and it gives the opportunity for costumers to ask any question and to be up to date with everything related to the brand by sending an email directly to the source.

 

http://www.linkstore.pt

LINKSTORE AND ITS CONSUMERS

Linkstore Official website

LINKSTORE is a Portuguese brand which designs accessories and clothing items for men.

All the products are made in Portugal and the brand excels in their design.

 

The brand started in 2013 by being just a hobby for its founders: A couple of friends who just wanted to do a project together. The owners of the store are proud of their motto: LKS – Lets Keep it Simple, which means all their products are simple products, made with the best materials and easy to use.

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