Below we present our proposal of work for the Vida Festival
Natalia Blanco, Isabella Plasencia, Alejandra Ros.
Below we present our proposal of work for the Vida Festival
Natalia Blanco, Isabella Plasencia, Alejandra Ros.
On the link below you will find all our work and proposal for Vida Festival;
We hope you like it!
Leticia Reyes, Carla Romero and Xenia Farré.
How friendly is the site?
LaTostadora‘s website makes you feel comfortable, homely, as it’s modern and simple. It invites you to be in their way, it attracts you to participate in their action they call you. What is really important is that the target of the brand don’t get lost when they browse the page. The menu bar, the images changing in a 4-5 seconds time, and some examples or proposals and info if you start scrolling down. And what’s more, the tone is informal and friendly because it knows who they are communicating to. It situates them, it’s nice.
How’s the navigation?
The navigation bar which includes different subcategories in which you can select some ideas they have, go to the men’s or women’s section, etc (in fact it could be better, includin a button of who they are or contact…).
The site is well-structured, because despite you know nothing of the company, it directly treats you like knowing what is about and what to do. If you don’t, eventhough it tells you in one of the images on the top, you need to go down to click on the information button, contact or FAQ’s.
If you enter on a section and you want to go back, you can press on the logo to return to the home page, it’s useful.
What about the desing?
The webpage is so stylish! Convinating the light colors and the black, it makes it so elegant, so smart. We must take into account, though, that the brand has changed his style in the last months (including the corporative colours), so they knew in the moment how to improve their image to the public to tune in.
The little text they use is not boring nor useless, but easy to read and understand. And as I said, the images they publish are quite pleasant and invites you to listen them, it’s advantageous.
One more thing it’s good to tell, because it’s so important in web stores, is that it has the security icon (below the social media ones), so the users will feel safe.
This is the last post in which we are going to analyze the website of Colectivos Vip.
The concept of the business is a little bit complex, so the website should be as clear and informative as possible.
The first thing we see when we enter at the web is the tag line: “Motivamos empleados, fidelizamos clientes”, and little lower another one more explanatory: “Desarrollamos, implantamos, gestionamos y damos servicio a programas de ahorro-fidelización”.
Just below the second tagline there is a button with the sentence “¿Quieres saber más?” This takes you to the section “Quiénes somos” with more detailed information about the company and the service they offer.
With this first analysis we can conclude that the business is well explained on its website and can easily be found, one of the biggest challenges the website has.
Another positive point, is that in the center of the home page we can see 3 big icons with a small explanation dedicated to the 3 different targets/services: Employees, Customers of the contracting company and providers.
In this way, anyone who enters to the website can directly go to get information about what they want: contracting an employees club, contracting a customers club or being a provider for the 2 previous.
The last thing we can see scrolling in the home page is the contact information with address, phone number, map and the option to fill out a form and get leads.
Finally, in this point I would like to comment that we can find all the sections explained previously in a unique menu bar at the top of the page, and next to that, a space to log in (when you are an employee or consumer member of an existing club).
So with all this, we can conclude that the website of Colectivos Vip is a friendly, clear, explicative and with good usability web.
The only interactivity is through the form. This could be improved with a blog, or something where users could give there opinions. Another thing would be to link with the social networks of the company.
I think that the navigation of the page is correct and it has is a logical structure. As commented previously, there is a unique menu bar at the top with the 5 sections of the the website and next to that a space to log in as a user.
Another important and correct thing is that the logo is at the left top, which always takes you to the home page.
Finally, I think that are very important the 3 icons which separate and differentiate the services or targets that the company has: employees club, customers clubs or providers. With this, the person who visualizes the web, can easily find what interests him and what he seeks depending on who is he (provider, head of human resources of a company…) and what he want.
The design of the website is also correct. It uses the colors of the brand (blue and white) so is according to the identity of the brand.
The typography has a young aspect and it’s everything very clean and organized.
A thing which I would review is the video of the home page, because maybe it has not the best quality as possible.
It’s true that there’s no much text in the website, but the one that is there is well written and has a lot of coherence. So, an important and difficult challenge, such as explaining what the business is, I think is overcome.
The credibility is reinforced by “Nuestras cifras”, which appears scrolling in the home page.
The Website is displayed correctly on Mac and PC and works with all browsers. It’s also mobile responsive and the company has an app.
This would affect especially to the video of the home page, but the truth is that it loads quickly and presents no problem.
SETZ is a clothing and accessories brand, designed and founded in Barcelona 2014, based on a key attribute called simplicity.The URL is http://www.simplysetz.com.
In this post I will do a review from they website.
How friendly is the site? / Does it communicate everything it needs to?
This website looks welcoming and immediately can see what style of clothes they are offering.
Referring to the website have the same stile all the sections, and you can know the necessary things of this brand.
In the home page pas 19 different images about the brand and you can stop and watch more slowly, but you can’t pas the next image.
One interesting thing is in the first page in the top you can see if you buy you get the free package and less then 72 hours. And you can see witch social networks they have and if you click that one it open in one new page.
In the navigation bar there are the necessary things to move for the website, The first thing is the virtual shop were you can see the products and the prices they have. But you can see if it’s possible to buy in fiscal shop, you have to scroll down until the food page for see it.
This web site don’t have a ￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼Customer Services that all FAQs but I think it’s not necessary and if you have a question you just can contact with them sending an email.
In the accesoris with this photography gets confiusing because it’s difficult to know if i’ts just for mans or it’s for girls to.
The information about the contact it’s in the contact buttons and wen you click there you can see the name of the brand, the direction, the telephone number and send a message. But don’t appear in every page.
About the navigation it’s easy and clear. We have to know Simply Setz is a small brand and don’t have a lot of products and in one moment you have time to see old of them, for this reason it’s not necessary have the search option.
About the design always use the same colors gray, green, with and black and this ones are a pale colors and sometimes it’s difficult to reed the letters.
Always you know where you are, you can change the section easily. Have a geometric structure and this is a good thing because is more easy the navigation because is the same design in all the sections.
They don’t have links in other pages.
In general they have a good design but should improve the colors of the font because some time it’s difficult to read the text. Also they should put in the first page is possible to buy in physical shops, and the contact in the top because when you change the section you can continuos to see the contact.
About the structure is simple but enough because is a small brand but if they will like to get bigger they will have to improve a few things, they cut have a new section on they can post the news, search bar…
One other thing they have to improve it’s changing the picture from the accessories. They already have videos in youtube but not in the website and will be interesting to link them to the web site.
A very good thing they have is they sell very good their values and have a simple a useful website.
Overall the website feels very welcoming, you can see that it is very design oriented as it is very simple with numerous pop-up menus.
You can see right away that it’s a clothing website and that the objective is to sell.
The tone of the website is very informal and you can see it is made for international customers as the only language available is in English despite of it being a Portuguese brand.
It is a very minimalistic website so there is a lot of black spaces so it can be more clear to read.
The aesthetics of the website is very consistent, the same colour pallet is used throughout the website.
Regarding the several buttons, they have a button all the time in the top right side of the screen in case the customers has any questions. This button is also a way for the customers to leave their information.
As it is a small company all questions are easily answered and in a fast way.
The website is lacking on Call to Action activity though, there are rarely any buttons that make the customer act on something.
The basic contact information does NOT appear on the front/main page, it is on a separate page named “Contacts”. There is also a separate page for the company’s history and background, which is a positive thing as it keeps the relationship between customer and company more intimate.
There are no accessibility facilitators throughout the website- there are no bookmark options, no easy way to return to the main page, and you can’t go to another page without having to go to the popup menu.
The good thing about this pop up menu is that you don’t have to click to see it, you can just hover over it. This is good because then you won’t have to click as often and it will be more easy for the customer to move around the webpage.
One horrible thing about the website is that there is NO search option, which makes it harder for the user to find what they want.
They also don’t have a landing page with “filler” information so that it helps google introduce the website to the users.
Another good thing about the website is that firstly you arrive on a page with a BIG image on it, and it is an image of the store, is is aesthetically pleasant. If you hover over the name of the store you will find the pop up menu.
One of the big downsides of the web is that almost half the products from the actual store aren’t on the website.
There are no apparent buttons to share the website to other people, but if you scroll all the way down you can see 2 hyperlink buttons that direct you to their Facebook and their Instagram. There are also information on the bottom on Shipping information and those kind of things.
How friendly is the site?
Beroomers website make people feel welcoming because it’s very visual and simple. But maybe it’s not clear which is the positioning of the brand. It’s evident that it offers accommodation but it’s difficult to see what it exactly does. Beroomers is perfect to students that are looking for a room, flat or house for a period of time, for example for their Erasmus. So, it would be better to use a more specific headline or subheadline.
Moreover, the tone is informal and directly because it is communicating to people from 18 to 25.
The help section is very extensive, it has FAQ’s, help and how it works section and you can also contact with the brand and make questions in a proper way by Skype, What’s app, e-mail, telephone or through the website.
In visual terms, there’re enough white spaces. For this reason, it’s easy to scan and to find all the blocks. However, there isn’t an option to increase the size of the text.
Does it communicate everything it needs to?
It’s clear that the most important objective of the website is to sell. But otherwise, Beroomers has a blog with an informational and entertainment purpose. Of course, to get engagement and to convert visitors to potential customers.
How relevant is the content to your audience?
At first sight, there’s a call-to-action, so they make easy and fast the booking. Moreover, there’s a good explanation about how does the website work.
How beneficial is its interactivity?
First, visitors can interact with the brand and other visitors giving their opinions about the rooms they have booked and registering to the web. This is a positive point if Berommers has a good community manager that can answer and manage the community.
Also, the contact information appears on the home page. This include the telephone number, the e-mail address, the social networks, the year it was created and the name of the company.
What about navigation?
I think that the navigation structure is correct. The most important is on the top: headline, subheadline, picture and call-to-action and after that, it shows you the cities where you can use Beroomers. Then, there’s the how it works section, own content, publications in media, testimonials, partners and finally the corporative information. It has also a menu on the top.
If you click on a section, you can return to the home page by pressing the logo or going back. Finally, the site map is not included.
In one hand and according to the design, Beroomers uses the corporative colors at all the web: orange, grey and brown. There’re also drawings and pictures that helps the compression and makes it more visual. For example, the picture on the top helps to understand that the web is focused on students.
In the other hand, although the design is clear and simple, there’s a lack of quality.
Copy quality and reability
I think that the language that it uses is really appropriate. It doesn’t commit misspellings and the grammatical constructions are correct in the languages it uses: English and Spanish. The tone, as I have said is informal and direct and Beroomers uses always the same or similar fonts in different sizes depending if it is a title, subtitle, the ordinary text, etc.
How good is the marketing?
In my opinion, Beroomers has a lot of competitors like Idealista, Wimdu, Vibber, Milanuncios… So it’s important to differenciate from the rest. They should potentiate the fact that they’re focused on exchange students. Lead the web strategy to this kind of people. It is also important to improve the SEO, if they cannot use SEM.
To conclude, in general terms, Beroomers has a modern and complete website, but with some shortcomings as a confusing title, a bad positionig web, a poor design quality…Therefore, there’s work to do!