Website review : ASOS

As I mentioned in the previous presentations, ASOS is a global online fashion and beauty trade and offers over 50,000 product lines and external own brand of women, men, shoes, accessories, jewelry and beauty.They sell the latest trends and they offer a wide variety of fashion-related content.

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Firstly appears one image with the latest trends and offers. The main characteristic of assos are their clothing and it is very important that they appear in the first term. Another important feature is that you can choose to see women’s or mn’s clothing, and this facilitate your search. The style of the page its minimalist and it goes acording to the profile of many brands that have clothes and also have the same style. The website its friendly because the pictures that they use for their website are models and they are happy girls and it goes according to their target.

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As for the content, it is correct because they show the catalog of their clothes. It is the most important thing of the web page. The letter of the website its easy to read but the page doesn’t have much text. It is easier for people to focus on clothing. I find that its very interesting that on the website you see “help” and if someone need help, they can read the explanation of how to follow the steps to buy. The design of the website is very attractive and use the colors that are in trend.

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About their navigation

Their has a logical and modern structure because its ease and clear to find what you’re looking for. Its very important that they put all links and their other platforms so you can go directly to the link of their others platforms.

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Looking down, it’s important that the website teaches their style through the different sections that it offers. There is a lot of variety in each section, so the ASOS page offers a lot of variety. For example, it inspires you to make gifts, besides clothing and finally you can find accessories …

Another section that is very interesting if you looking down, is that they have a section for influencers. ASOS puts their respective hashtag so that all those consumers who follow the steps of an influencer , can buy their clothes and find them easily.

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ASOS teaches you the brands with which it works, therefore, is addressing a specific audience and that makes anyone who enters the website, before buying  can assess if it really interests buy online or not.
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Finally, I think it’s very interesting that they offer discounts and offers through their website, because many times when you enter in other websites, you have to get the discount vouchers through other platforms for example facebook. The advantage is that ASOS is characterized by continuously offering discounts due to its large increase in recent years thanks to many influencers such as Dulceida, which has 1.4 million followers, and she chose ASOS to buy  all her clothes and then, she publishes it in her social networks.
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In conclusion…
POSITIVE ASPECTS:
    • Easy to find clothes
    • Modern structure
    • The web represents their brand’s essence
    • They use pictures with cheerful girls
    • Its easy to navigate
    • The page have a good content
    • The website is in 7 languages

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NEGATIVE ASPECTS:
  • They dont use multimedia , for example, they dont have music in their page
  • The website has little text
  • They dont have videos, and they could create this because its important to get consumers attention
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One thought on “Website review : ASOS

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