Overall the website feels very welcoming, you can see that it is very design oriented as it is very simple with numerous pop-up menus.
You can see right away that it’s a clothing website and that the objective is to sell.
The tone of the website is very informal and you can see it is made for international customers as the only language available is in English despite of it being a Portuguese brand.
It is a very minimalistic website so there is a lot of black spaces so it can be more clear to read.
The aesthetics of the website is very consistent, the same colour pallet is used throughout the website.
Regarding the several buttons, they have a button all the time in the top right side of the screen in case the customers has any questions. This button is also a way for the customers to leave their information.
As it is a small company all questions are easily answered and in a fast way.
The website is lacking on Call to Action activity though, there are rarely any buttons that make the customer act on something.
The basic contact information does NOT appear on the front/main page, it is on a separate page named “Contacts”. There is also a separate page for the company’s history and background, which is a positive thing as it keeps the relationship between customer and company more intimate.
There are no accessibility facilitators throughout the website- there are no bookmark options, no easy way to return to the main page, and you can’t go to another page without having to go to the popup menu.
The good thing about this pop up menu is that you don’t have to click to see it, you can just hover over it. This is good because then you won’t have to click as often and it will be more easy for the customer to move around the webpage.
One horrible thing about the website is that there is NO search option, which makes it harder for the user to find what they want.
They also don’t have a landing page with “filler” information so that it helps google introduce the website to the users.
Another good thing about the website is that firstly you arrive on a page with a BIG image on it, and it is an image of the store, is is aesthetically pleasant. If you hover over the name of the store you will find the pop up menu.
One of the big downsides of the web is that almost half the products from the actual store aren’t on the website.
There are no apparent buttons to share the website to other people, but if you scroll all the way down you can see 2 hyperlink buttons that direct you to their Facebook and their Instagram. There are also information on the bottom on Shipping information and those kind of things.