ASOS is a global online fashion and beauty trade and offers over 50,000 product lines and external own brand of women, men, shoes, accessories, jewelry and beauty.They sell the latest trends and offer a wide variety of fashion-related content, such as how to combine clothes …
ASOS.com, has become a trend because there are many bloggers who bought this brand and then they published in their social networks. Asos sells more than 80,000 branded and own brand through mobile experiences and localized web. It features web pages for the UK, USA, UU, France, Germany, Spain, Italy and Australia and also sells in 190 countries from its central distribution warehouse in the UK.
The target of Asos its fashion ans his public its between 16 to 34 years. ASOS has 13.6 million visitors each month until 30 September 2011 had 6.3 million registered users and 3.7 million customers active in 160 countries (having bought in the last 12 months).
The objectives on their website are:
SELL: the most important goal of an online business is to sell. How ? Through bloggers and appearing in fashion magazines. Its also important to make coupon codes and promotional offers for the consumer.
LOYALTY: get consumer loyalty is both an attitudinal and behavioral tendency to favor one Brand. Its one of the most important goals because it makes more customers in a long-term.
IMPACT: its important to impact the social networks and the media. They need to impact in internet and have presence online. The objective should be to increase the followers in the social media; instagram, Facebook, twitter … it is important that their publications get many likes and be shared by Internet
One of the most important areas of marketing that good brand work can impact is conversions.
- Sell: more products on-line
- Loyalty : increase the customers who buy you for a long time.
- Impact: sales can affect their succes in the digital world. Its important meet the consumer and make online surveys every week