THE REVOLUTION OF THE WELL-DRESSED MAN
MODOMOTO is a Curated Shopping Service for men. Located in Germany and created in 2011 by Corinna Powalla, who in only five years turned into a company with over 200 employees.´Their motto always have been “re-inventing shopping” and “starting the revolution of the well-dressed man”
“Do you want to be part of Europe’s biggest Curated Shopping Service?”
- Improving its SEO. Modomoto doesn’t have as much visits as it could have, because of their bad natural positioning.
They claim to say “Europe’s biggest curated shopping service” but there are no appearances of the brand on Google, using key words like:
“buy online man clothes”
“online shop men clothing”
or “buy men clothing online”.
Modomoto is offering full time jobs through its website looking for an improvement in its natural web positioning and social media advertisement
Recently, Modomoto absorbed “the cloakroom” (A company based in Amsterdam which caters men in Netherlands, Denmark, Sweden and Belgium) and founded the curated shopping group, in order to expand its influence through Europe. But, neither of this has been communicated in Modomoto’s website nor any social media platform.
IMPACT AND SELL
Modomoto wants to extend its brand presence in the digital world. They are using social media, as a tool to increase their website traffic, adapting its message depending on the platform. Facebook is mainly used to interact with the community; Twitter or Instagram are meant to increase direct sales, offering discounts, and finally Youtube or Google+ are focused in generating useful content for the costumer, heading them to its site.
But they can’t extend its brand presence if they don’t put the effort needed to grow its community. The brand joined Social Media on december 2011 but still with a small amount of followers.
(916 followers – 503 following)
The german brand use Twitter to engage its customers by offering vouchers or discounts, and to retweet customers’ opinions.
(followers 2.301 – 280 following)
On Instagram they show pictures of models dressed up with their outfits, and also share unique discounts for their platform users.
Google+ is used to share content. The user will find, tips about how to combine different clothes, matching colours, and ideas for outfits.
And Modomoto uses Youtube as a platform to provide audiovisual content such as spots, the announce of new applications or to share interviews done for newspapers or magazines.