LinkStore’s competitors are every other brand that features products made in Portugal as well as every other clothing and accessory shop in the vicinity. As there are many stores to compete with, LinkStore has to bet on online marketing to prevail, which they aren’t really doing that well.
The main aspect this company considers important is to sell their products. On their website it’s really easy to buy their products. Although not all goods are available on their website, the ones that are, can be easily purchased.
After opening the website, it only takes you 3 clicks to buy something and that is a really important factor considering our attention span nowadays – we need a website that doesn’t take long to load and to buy things from.
The company is present in some social media, but their lack of posting and interaction is what probably keeps them from getting more awareness to their brand. Whether it’s Instagram or Facebook, the brand seems really poorly interested in creating more posts and with more quality to them.
On their Instagram they post some content but 1st- they don’t have a lot of followers, and 2nd- They only post some of their products without any promotion to them or a link for you to find them or anything
On facebook their interaction with their public is the same, almost nonexistent. There is no promotion to their products besides posting pictures of them, and consequently, there is almost no feedback from their followers. The different thing on facebook is: their audience is bigger and they have more information on their brand and website. They also have a direct link to the website which is a good thing.
Another good thing about this company’s website is that whether you’re just browsing for items, or looking at a description of a specific item or just looking at the homepage, there is always a little button present. This button is always on the top in the right corner and it gives the opportunity for costumers to ask any question and to be up to date with everything related to the brand by sending an email directly to the source.