Years ago, Marketing has been about interruption. Interrupting a movie you were watching at Tv, an unwanted call… But that is changing… Push is dead! It’s time for Pull! We want costumers to get messages on their own, because we create value for them and they are interested in what we say.
“Content is King” was said by Bill Gates in 1996 but it is now when this is more relevant than ever.
Over time, we have seen he was right with that statement to which he added: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
We have to know that by the year 2017, 74% of the Internet traffic will be video.
Content marketing is a marketing technique consisting in creating and distributing valuable content to #attract. We have to create content that customers seek out and share. We are always looking for important things, we share them online and we appreciate this good content.
If our brand is not creating content, we are missing a great opportunity to create #engagement, offer #insights and information and gain customer’s trust.
In addition to that, content can help a brand to #differentiate in a noisy marketplace.
If we are constantly adding relevant, useful and new content to our target, they will like to visit our website or social networks continuously.
For creating good content, it’s important to find the spot between what customers do and what they love. And for that, we have to know very well our consumers.
Here are some interesting videos which explain the story of content, the importance of it and some examples to understand its utility: