Càtering Simpatic‘s principal objective is to gain positioning in the market, be announced. For this reason, he chooses the on-line communication as a tool to increase sales and to extend brand presence, with it the company want:
- Increase the visitor to the web page. Opposite to his competition, it’s the only company that gives the possibility to his clients, doing his on-line orders. It is an aspect that the company wants to promote. At the same time, the company use this tool to reduce costs of service by the automation of business processes.
- If you don’t report, you don’t exist. The company has entered in the social networks; they are in Facebook and Instagram. Where he reports to his clients, not only what he offers also the image of the company. With this, the company use internet as a tool to provide pre-and after sale to customers and to get closer to the customer, establishing dialogues, learning about them, asking them about their needs and concerns, etc.
At the same time, the company can do off-line communication to be announced; being present at fairs (an example can be the November fair of Vilanova i la Geltrú) and promoting local actions (as the Solidary dinner in the “Museo del Ferrocarril de Catalunya” organized by CadenaSERCatalunya and Centre Dental Vilanova).
Using the smart pattern, the objectives that the company what to expire, have to be:
- In a concrete time.
For this motive, Càtering Simpatic determines certain objectives to expire monthly:
- Increase 10% the number of visits and orders in the web site as a reach objective.
- As InterAct objective, the company propose to increase 20% the likes in his Facebook page.
- Increase the conversion rate 5%, doing more actions in the web site, to convert the visits to sells. To improve it, Càtering Simpatic have to improve the usability of the web site; doing a post-buy questionnaire (evaluating his satisfaction of purchase) and give more facilities in the service contracting (telephone number, action “we will call you”, e-mail).
By: Irene Company