Audience analysis of LaTostadora

About La Tostadora

La Tostadora is an online website of Spain, where the main point is to design your own t-shirts and other stuff you’d like to wear.

The brand soul is to design them and share so anybody can see your artwork and take it also.  As you design them, you can do whatever you like to put in there, to put in you.

The owners of the brand were met in a Erasmus travel, and they fastly became friend because of their interests (drinking and having fun). This idea make your own clothes was so revolutionary that La Tostadora became one of the most important clothing brand in Spain in 2005 (at that age was called SetaLoca.com), appearing in the media as the first business in that way.

Resultat d'imatges

About costumers:

Firstly, I want to point out there’s not a specific age or genre to say when we talk about our customers. The target of this business is opened to everybody that like the idea this company is offering to them.

It really can be anybody, that of course live in the countries La Tostadora is working in (Spain, Italy, UK, France).

So, let’s see some kind of people that could buy in this site web:

On the one hand, the boys that are not keen on the trendy clothes, and they just want something new with a topic they would like to wear, almost freak or humoristic.

On the other hand (and less probable), the girls that want something of LaTostadora because it looks funny for them.

In addition, there are some celebrations (p.e. the father’s day) when appears in the web lots of designs for the customers to gift. The conclusion is that it can be also a present for a family member or a friend.

The point is that you don’t have to be a particular kind of guy to keen on this way of having fun creating clothing.

Let’s meet Peter:
Peter is a 16 year nerd student who you find him always playing with videogames with his computer or the console. He is always connected to internet, and he loves science-fiction series and movies. His favourite subject is “Computer class”, but he hates PE (“Physical Education”). He’s not that sociable he would like to be, but he really doesn’t care about that.

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