Audience Analysis for Brownie



Brownie is a Spanish clothes company founded in 2006 by Juan Morera and Mercedes Ortega. Their target is focused on young girls between 13 and 24 years old, nevertheless the major part of their clients are teenagers, whose parents have a medium-high income revenue. They love fashion and trends and they have an urbanite spirit. Those girls live in the important cities of Spain like Barcelona, Madrid, Santander or Sevilla, included others.

The target cares about his image, they want to show that their are fashion, modern, that they look good and that are cool. All the girls who wear Brownie have a similar lifestyle; they use to live in capital cities, in good areas, they go out on the same places, they love to spend time hanging out with friends…


They use to have a similar characteristics, they are sociable, their are studying a bachelor or a degree, like Advertising, Ade, Marketing… and they use to frequent the same clubs or pubs, like Bling Bling, Sutton, Costra Breve…


Inés is one of their costumers, let’s see her!

Captura de pantalla 2016-09-30 a las 17.52.15.png

By, Xenia Farré.


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